CandraRupa : Journal of Art, Design, and Media

Privatisasi Iklan Konvensional di Ruang Publik

Meutia Braniwati — 2025-03-27

Public space is a place that serves to conduct and develop social interactions and plays an important role in maintaining environmental aesthetics. Public space is a place that cannot be separated from the existence of an advertisement. In today's era, advertising development is rampant in both digital and conventional advertising. Conventional advertising is one of the strategies in media to attract audiences in a wide range and in a relatively short time. However, the negative impact that arises is on the public space component, especially advertising in the road or sidewalk area where there is no convention from the local government. Public space is used as a promotional event for both products and services in a conventional manner. This causes a change where public space becomes a privatized space where some advertisers use public space as an economic activity. The research method used is descriptive qualitative analysis to obtain the availability of public space elements and the use of public space related to the use of public space for conventional advertising promotion activities. The findings show that the privatization of conventional advertising in public space will continue to grow from time to time so that an order is needed so that the realization of public space is free from exposure to visual problems including clutter and disorder in urban space. The level of effectiveness, aesthetics, and continuity in the physical dimension of space is also needed because it affects the beauty and comfort of public space. Thus, conventional advertisements in public space areas that are convention in nature need to be considered so that the environment is maintained and problems related to visual waste do not arise.

Perancangan Aplikasi Masdika Untuk Pembelajaran Bahasa Jawa Krama

Dimas Irawan — 2025-03-27

Joseph Errington conducted a study concluded that the use of the Javanese language since 1998 is starting to fade. The influencing factoris the rare usage of the language within the scope of family, school or work. Though the Governor of Central Java in 2014 established a regulation requiring officers of the Central Java Provincial Government to use the Javanese language every Thursday, the regulation did not work well since the Javanese language has a level of speech that is not easy to do first on the variety of manners. Therefore, it is necessary to design a mobile application that can assist in communicating using the Javanese Krama language. This design approach uses qualitative methods, interview data, observation, documentation, and literature studies. The data analysis method used the 5W + 1H then media development used the MDLC (Multimedia Development Life Cycle) method. The results of the analysis show that the mobile application media is the right medium for the target audience aged 20 to 35 years, and is expected to be able to 'teach' and 'get used to' the use of Krama Javanese.

Kajian Terhadap Bentuk Visual Elemen Interior Grand Inna Medan Medan

Rani Hermita — 2025-03-27

The Grand Inna Medan Hotel is a legacy of the Dutch East Indies era which has historical value and is one of the heritages in the city of Medan which, along with the development of the times, was built while maintaining the Dutch design nuances combined with Malay. This research discusses how the visual form of the Grand Inna Medan interior in Medan is related to design aspects. The method used in this research is descriptive qualitative. The results obtained from this research are what the interior of the Grand Inna Medan building looks like, which consists of hotel rooms, meeting hall, lobby and restaurant. The interior design of Grand Inna Medan's rooms, restaurants and meeting rooms takes Malay and Dutch colonial concepts. Each room has walls, floors and ceilings that carry Dutch colonial and Malay colonial concepts. Floor materials using different colors and floor shapes create diversity in the room. The patterns on the walls are symmetrical and use different colors to create an impression of harmony and blend with the color of the floor. The color of the doors and windows is described according to the theme of each room in addition to supporting its main function as lighting circulation. The colors used on the ceiling of the room are colors that can raise a person's mood and enthusiasm. The different levels of each room create a variety of shapes and room harmony.

Peluang Pemanfaatan Kulit Kombucha Berbasis Kulit Kopi dalam Perancangan Produk Home Décor

Sheren J. Lianto — 2025-03-27

The abundance of coffee production in Indonesia will also lead to an accumulation of waste from this industry. Approximately 35% of coffee skin waste, also known as cascara, is only used for animal feed and is rarely used for making products. This research aims to find the strongest characteristics of the kombucha skin material made from cascara and make it an innovative and sustainable product. The cascara kombucha skins used in the research have been processed and become ready-to-use skin sheets. These leather sheets are tested for their characteristics using material studies and observations compared to other products to find out what potential developments can be developed. The results show that when illuminated by light, this material has a texture and color that is quite unique and shows potential towards lighting-based products, then by combining multifunctional and ornamental aspects in the product it can add value to the product so that it can compete and have its own appeal compared to other products. other. Apart from being exposed to light, the material also shows potential in laser cutting and interlocking techniques because it can create a pattern from both techniques. With its characteristics, the opportunity for this material is more towards home décor products because its potential is based on lighting, so it can lead to lighting products that add value with multifunctional and ornamental aspects.

Inovasi Rompi Medis untuk Fisioterapis Sepakbola Berbasis Tactical Vest

Putra Mochammad Aldiansyah — 2025-03-31

This study focuses on the development of a tactical vest design specifically tailored for football physiotherapists, integrating an ergonomic and functional bag element. The background of this research arises from the necessity for physiotherapists to handle player injuries quickly and efficiently, requiring an innovative solution in the form of a multifunctional medical vest. The primary issue addressed is the limited accessibility of medical equipment when using conventional bags such as sling bags or waist bags, which can hinder the mobility and effectiveness of physiotherapists on the field. Therefore, this research aims to design a tactical vest with an optimized pocket layout, durable materials, and a storage system that facilitates quick access to medical tools. The research employs a qualitative descriptive method with an experimental approach. Data were collected through field observations, interviews with physiotherapists from the Persebaya Surabaya football team, and literature analysis on ergonomic design, materials, and pocket configurations. The design process follows the input-process-output (IPO) approach, encompassing design exploration, material selection, and production simulation. The findings reveal that the tactical vest design achieves a balance between aesthetics and functionality. The use of 1680D polyester has been proven to provide high resistance to abrasion and weather conditions, while polyfoam enhances user comfort by offering additional padding. The ergonomic design, based on anthropometry, allows greater mobility, while the strategic pocket configuration facilitates quick access to medical equipment. From an economic perspective, production cost estimates indicate that the vest has a competitive selling price with significant market potential. In conclusion, this tactical vest can serve as an innovative solution for physiotherapists to handle football player injuries efficiently and effectively. Further development may include exploring lighter materials and optimizing the design to enhance the product’s competitiveness in the sports industry market.

Rekayasa Wrist Rest Menggunakan Swivel Joint untuk Mengurangi Risiko CTS

Kristian Zefanya — 2025-03-31

In the era of information and communication technology, keyboards are part of the work carried out via computers. The keyboard is the primary component in carrying out commands for the computer. High intensity use of keyboards and computers can change body position for the worse, and cause new diseases, for example Carpal Tunnel Syndrome (CTS). CTS is a syndrome that is often caused by repetitive movements and poor body posture. In CTS, effective preventive solutions have not been effective. This research uses qualitative methods to examine the factors that cause CTS, as well as finding solutions through product design. The goal is to design keyboard products and supporting items that can provide a feeling of comfort, safety and prevent changes in posture. There are several stages in this research, including studying employee behavior with keyboard use, analyzing risk factors from the literature, and testing and user interviews regarding the new product from this research.

Analisa Semiotika Roland Barthes: Representasi Citra Belle Epoque pada Iklan Parfum Chanel No 5 Tahun 1960

Ghia Tri Jayanti — 2025-03-31

Chanel, a legendary fashion brand from France, is present as a new revolution in the social order of society after World War I. The revolution of image and freedom began to grow bigger after Coco Chanel, the founder of Chanel, offered a new concept, a concept of women's freedom in expressing themselves. The concept of freedom from the patriarchal system that displays the image of feminism, independence, and the process of French women's freedom offered in the Chanel No. 5 perfume advertisement in 1960. This study identifies and analyzes the term Belle Epoque, in French this term refers to the position of women as a balancing role in modern French society. The image of Belle Epoque is an image of a human being who can be graceful, feminine and modest in freedom. This Belle Epoque concept is presented by Chanel in an advertisement that offers an image of equality of glamorous and luxurious French women. This Chanel advertisement becomes an ideological discourse that is analyzed using Rolland Bartes' semiotic approach. This method is an act of communication (semiotics of communication) with principles that refer to the vocabulary of signs, codes, and rules and have been determined by the language system (semiotics of significance) and the level of signs or elements of sociology and produce meaning in language (linguistics) behind the meaning, 'literal' (denotation) of words and can have connotations or further meanings in semiotics. The denotation and connotation found in this advertisement explain the relationship between the signifier and the signified used to produce the ideological process in the image of the Chanel No. 5 Perfume Advertisement in 1960.

Penerimaan Khalayak pada Tayangan Behind The Scene sebagai Materi Promosi Film 13 Bom di Jakarta

Enrian Jonathan — 2025-03-31

Visinema Pictures produced the film 13 Bombs in Jakarta on a large scale and technically complex, so they have a claim that the film is the biggest action film in Indonesia that year. Visinema saw the scale of the film's production as one of the production value that could be offered, so they used behind-the-scenes footage as one of their main promotional materials. Promotion is one of the important stages in the film distribution stage in order to get maximum economic results from its screening. Good promotional parameters include cognitive, affective and conative responses produced by a person, according to the marketing management study hierarchy of effects model by Lavidge and Steiner (1960). This research focuses on audience acceptance of Visinema's film promotion strategy through behind-the-scenes shows. Qualitative research methods are used to discover new phenomena resulting from the screening of these shows as promotional material for films. One form of data collection in this research uses focused group discussions with ISI Surakarta Film and Television student participants, so that the acceptance of this form of promotion is known. The resulting responses serve as verification of interviews with publicists for the film 13 Bom in Jakarta as well as measuring the effectiveness of film promotional media for the film itself. Based on data analysis and drawing conclusions, the form of promotion carried out by Visinema through behind-the-scenes shows succeeded in achieving the ultimate goal for the majority of informants and was effective in creating awareness, knowledge, interest, and even the decision to watch the film. The results of the questionnaire showed that 75% of respondents stated that it was cognitively and affectively interesting.