CandraRupa : Journal of Art, Design, and Media

Privatisasi Iklan Konvensional di Ruang Publik

Meutia Braniwati — Thu, 27 Mar 2025 00:00:00 +0700

Public space is a place that serves to conduct and develop social interactions and plays an important role in maintaining environmental aesthetics. Public space is a place that cannot be separated from the existence of an advertisement. In today's era, advertising development is rampant in both digital and conventional advertising. Conventional advertising is one of the strategies in media to attract audiences in a wide range and in a relatively short time. However, the negative impact that arises is on the public space component, especially advertising in the road or sidewalk area where there is no convention from the local government. Public space is used as a promotional event for both products and services in a conventional manner. This causes a change where public space becomes a privatized space where some advertisers use public space as an economic activity. The research method used is descriptive qualitative analysis to obtain the availability of public space elements and the use of public space related to the use of public space for conventional advertising promotion activities. The findings show that the privatization of conventional advertising in public space will continue to grow from time to time so that an order is needed so that the realization of public space is free from exposure to visual problems including clutter and disorder in urban space. The level of effectiveness, aesthetics, and continuity in the physical dimension of space is also needed because it affects the beauty and comfort of public space. Thus, conventional advertisements in public space areas that are convention in nature need to be considered so that the environment is maintained and problems related to visual waste do not arise.

Perancangan Aplikasi Masdika Untuk Pembelajaran Bahasa Jawa Krama

Dimas Irawan, Putri Novika Dewi — Thu, 27 Mar 2025 00:00:00 +0700

Joseph Errington conducted a study concluded that the use of the Javanese language since 1998 is starting to fade. The influencing factoris the rare usage of the language within the scope of family, school or work. Though the Governor of Central Java in 2014 established a regulation requiring officers of the Central Java Provincial Government to use the Javanese language every Thursday, the regulation did not work well since the Javanese language has a level of speech that is not easy to do first on the variety of manners. Therefore, it is necessary to design a mobile application that can assist in communicating using the Javanese Krama language. This design approach uses qualitative methods, interview data, observation, documentation, and literature studies. The data analysis method used the 5W + 1H then media development used the MDLC (Multimedia Development Life Cycle) method. The results of the analysis show that the mobile application media is the right medium for the target audience aged 20 to 35 years, and is expected to be able to 'teach' and 'get used to' the use of Krama Javanese.

Kajian Terhadap Bentuk Visual Elemen Interior Grand Inna Medan Medan

Rani Hermita, Thasya Choiriani Fahrezi — Thu, 27 Mar 2025 00:00:00 +0700

The Grand Inna Medan Hotel is a legacy of the Dutch East Indies era which has historical value and is one of the heritages in the city of Medan which, along with the development of the times, was built while maintaining the Dutch design nuances combined with Malay. This research discusses how the visual form of the Grand Inna Medan interior in Medan is related to design aspects. The method used in this research is descriptive qualitative. The results obtained from this research are what the interior of the Grand Inna Medan building looks like, which consists of hotel rooms, meeting hall, lobby and restaurant. The interior design of Grand Inna Medan's rooms, restaurants and meeting rooms takes Malay and Dutch colonial concepts. Each room has walls, floors and ceilings that carry Dutch colonial and Malay colonial concepts. Floor materials using different colors and floor shapes create diversity in the room. The patterns on the walls are symmetrical and use different colors to create an impression of harmony and blend with the color of the floor. The color of the doors and windows is described according to the theme of each room in addition to supporting its main function as lighting circulation. The colors used on the ceiling of the room are colors that can raise a person's mood and enthusiasm. The different levels of each room create a variety of shapes and room harmony.

Peluang Pemanfaatan Kulit Kombucha Berbasis Kulit Kopi dalam Perancangan Produk Home Décor

Sheren J. Lianto, Hairunnas, Florentina Tiffany — Thu, 27 Mar 2025 00:00:00 +0700

The abundance of coffee production in Indonesia will also lead to an accumulation of waste from this industry. Approximately 35% of coffee skin waste, also known as cascara, is only used for animal feed and is rarely used for making products. This research aims to find the strongest characteristics of the kombucha skin material made from cascara and make it an innovative and sustainable product. The cascara kombucha skins used in the research have been processed and become ready-to-use skin sheets. These leather sheets are tested for their characteristics using material studies and observations compared to other products to find out what potential developments can be developed. The results show that when illuminated by light, this material has a texture and color that is quite unique and shows potential towards lighting-based products, then by combining multifunctional and ornamental aspects in the product it can add value to the product so that it can compete and have its own appeal compared to other products. other. Apart from being exposed to light, the material also shows potential in laser cutting and interlocking techniques because it can create a pattern from both techniques. With its characteristics, the opportunity for this material is more towards home décor products because its potential is based on lighting, so it can lead to lighting products that add value with multifunctional and ornamental aspects.