2026-04-11T12:21:55Z https://e-journals.dinamika.ac.id/jamb/oai

oai:e-journals.dinamika.ac.id:article/58 2022-10-14T02:04:51Z jamb:ART driver

CUSTOMER INTIMACY VALUE STRATEGY BY IMPLEMENTING CUSTOMER RELATIONSHIP MANAGEMENT Asiyah, Siti Customer Centricity Customer Intimacy Customer Loyalty Customer Relationship Management This article talks about a lot of systems to transform customers into resources proposed for organizations while making faithful customers. The technique that is the focal point in this article is customer Relationship Management (CRM). This is on the grounds that without a CRM system, organizations neglect to reap the advantages of CRM. CRM is fundamentally significant for the organization's future. CRM innovation empowers organizations to all the more likely comprehend customer conduct, foresee their conduct later on, give altered customer encounters, and assemble long haul customer connections. Nonetheless, given that CRM is just restricted by innovation it will be a serious mix-up for the organization. Organizations can't give excellent customer worth, administration and experience just by putting resources into CRM innovation. This article depicts customer life cycle the executives and proposes an all encompassing system for customer life cycle the board. This section finishes by examining methodologies for transforming customers into resources and making satisfied customers. Universitas Dinamika 2020-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/58 10.37802/jamb.v1i1.58 Journal of Applied Management and Business; Vol. 1 No. 1 (2020); 1-10 2745-6382 10.37802/jamb.v1i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/58/43 Copyright (c) 2020 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/59 2022-10-14T02:04:51Z jamb:ART driver

BRAND HERITAGE, CORPORATE REPUTATION AND BRAND IMAGE ON BUYING INTENTION Raharjo, Guntur Pradipto Aji Brand Heritage Corporate Reputation Brand Image Buying Intention This study aims to prove empirically how these three factors can influence purchasing decisions. This research model involves several variables of brand heritage, corporate reputation, purchase intention and brand image as additional variables. This research proves that brand heritage is still an important driver of customer purchase intentions or intentions. Similar results also occur in corporate reputation that supports this view that corporate reputation has a positive influence on buying intentions for Datsun products, and brand image that also influences consumers to buy Datsun products. Universitas Dinamika 2020-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/59 10.37802/jamb.v1i1.59 Journal of Applied Management and Business; Vol. 1 No. 1 (2020); 11-16 2745-6382 10.37802/jamb.v1i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/59/40 Copyright (c) 2020 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/60 2022-10-14T02:04:51Z jamb:ART driver

CLIENT RETENTION STRATEGIES AND CUSTOMER LOYALTY DEVELOPMENT Mujayana, Marya Customer Retention Customer Loyalty Marketing Since satisfied clients are the most significant resources of an organization, organizations have been concentrating on creating client maintenance and dedication programs. The key reason for client maintenance endeavors is to guarantee keeping up associations with esteem including clients by diminishing their abandonment rate. Making client satisfiedness is basic for the endurance of the organization in exceptionally serious markets. In this manner, this section begins with demonstrating the noteworthiness of client maintenance promoting procedures for the organization by uncovering the financial aspects of maintenance advertising programs. Prerequisites for creating powerful client maintenance systems are clarified. At last, in the wake of talking about kinds of responsibility, this section finishes by clarifying faithfulness projects and win-back systems. Universitas Dinamika 2020-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/60 10.37802/jamb.v1i1.60 Journal of Applied Management and Business; Vol. 1 No. 1 (2020); 17-22 2745-6382 10.37802/jamb.v1i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/60/42 Copyright (c) 2020 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/61 2022-10-14T02:04:51Z jamb:ART driver

CUSTOMER LOYALTY PERSPECTIVE DEVELOPED FROM CUSTOMER COMMITMENT Karya, Denis Fidita Relationship Marketing Customer Loyalty Customer Retention Customer Recall This article discusses various aspects of relationship marketing ranging from the benefits of customer retention marketing strategies for the survival of the company to developments that can be done to transform customer retention into customer loyalty. This article also discusses customer recall management as an effort to create and maintain customer loyalty. This is because the effort to create and maintain customer loyalty is an important capital for the company to be able to survive in an increasingly competitive market competition. This is relevant to the view that the main purpose of customer retention efforts is to create and develop relationships with customers based on added value. This article can be used as a basic perspective for further research that examines customer relationship management, especially in the aspect of developing customer loyalty. Universitas Dinamika 2020-07-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/61 10.37802/jamb.v1i1.61 Journal of Applied Management and Business; Vol. 1 No. 1 (2020); 23-29 2745-6382 10.37802/jamb.v1i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/61/44 Copyright (c) 2020 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/62 2022-10-14T02:04:51Z jamb:ART driver

CITY BRANDING AND DESTINATION BRANDING IN URBAN CULTURE VIEW Herlina, Amalia City Branding Destination Branding Urban Culture This article discusses various aspects of city branding and destination branding activities that are reviewed in an urban culture perspective. This article is a series of opinions composed of a variety of literature reviews to support the development of the concepts of city branding and destination branding. This article also concludes that the new conditions have changed in the urban economy. The new picture has raised the urban recovery ventures in associations with regions and private associations. Urban industry was supplanted by administration segments like promoting, money and correspondence in this period. Universitas Dinamika 2020-07-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/62 10.37802/jamb.v1i1.62 Journal of Applied Management and Business; Vol. 1 No. 1 (2020); 30-34 2745-6382 10.37802/jamb.v1i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/62/45 Copyright (c) 2020 Journal of Applied Management and Business (JAMB)

oai:ojs2.beta.e-journals.stikom.edu:article/64 2020-08-04T19:56:12Z jamb:ART

oai:e-journals.dinamika.ac.id:article/128 2022-08-03T03:56:06Z jamb:ART driver

INTENTION OF ENTREPRENEURSHIP OF THE ECONOMIC FACULTY STUDENTS IN SURABAYA Siti Mujanah Perception about Entrepreneurship Learning Self Efficacy Internal Locus of Control Entrepreneurial Intention This research plans to discover: 1) understudy business enterprise goals studying Economic Education, 2) the impact of observations about pioneering learning, self viability, and inward locus of control on innovative expectations, 3) different elements that impact enterprising aims. This examination is causal acquainted research. The populace in this examination were understudies studying Economic Education who had taken business courses and enterprising practicum, to be specific class of 2018, and who had taken business enterprise courses and were taking business enterprise courses to be specific class of 2018. Tests in this examination were 131 respondents taken with stratified irregular inspecting proportionate procedure. The instrument utilized in this examination was a survey/poll. Information investigation strategies in this examination utilized various straight relapse investigation.  Universitas Dinamika 2020-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/128 10.37802/jamb.v1i2.128 Journal of Applied Management and Business; Vol. 1 No. 2 (2020); 35-43 2745-6382 10.37802/jamb.v1i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/128/86 Copyright (c) 2021 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/130 2022-08-03T03:56:06Z jamb:ART driver

DETERMINANTS OF ENTREPRENEURSHIP INTENTION BASED ON INDIVIDUAL ASPECTS Siti Asiyah Subjective Norms Self-Efficacy Entrepreneurship Education Attitude to Behavior Entrepreneurial Intention This research expects to decide the impact of (1) self-viability; (2) emotional standards; (3) demeanor toward conduct; and (4) enterprise instruction towards understudy business goals. This research comprised of 278 understudies as respondents. The instrument legitimacy test utilizes Confirmatory Factor Analysis, while the unwavering quality test utilizes Cronbach Alpha. The investigation system utilized is different direct relapse test. The consequences of the examination found that. (1) self-adequacy positively affects innovative expectations, (2) emotional standards positively affect pioneering aims, (3) conduct positively affects enterprising goals, (4) business enterprise instruction positively affects enterprising aims. Universitas Dinamika 2020-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/130 10.37802/jamb.v1i2.130 Journal of Applied Management and Business; Vol. 1 No. 2 (2020); 44-51 2745-6382 10.37802/jamb.v1i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/130/85 Copyright (c) 2020 Journal of Applied Management and Business (JAMB)

oai:ojs2.beta.e-journals.stikom.edu:article/141 2021-03-09T21:04:48Z jamb:ART

oai:ojs2.beta.e-journals.stikom.edu:article/142 2021-03-09T22:36:14Z jamb:ART

oai:e-journals.dinamika.ac.id:article/143 2022-08-03T03:56:06Z jamb:ART driver

SELF-EFFICATION AS THE DETERMINANTS FOR THE INTENTION OF ENTREPRENEURSHIP Rachma Rizqina Mardhotillah Denis Fidita Karya Candraningrat Intention of Entrepreneurship Self Efficacy This examination intends to decide: (1) The degree of self-adequacy of undergraduate management study programs in Surabaya, (2) The degree of enterprising expectations of undergraduate management study programs in Surabaya, (3) The impact of self-viability on undergraduate management study programs in Surabaya. The number of population in this examination is the undergraduate management study programs in Surabaya. The testing system utilizes Proportionate Stratified Random Sampling and acquired an example of 167 undergraduate management study programs in Surabaya. The instrument preliminary utilized master judgment and proceeded with preliminaries on 30 undergraduate management study programs in Surabaya. Validity test in this research utilizes the Product Moment connection method from Pearson. Unwavering quality test utilizing the Cronbach Alpha. Information gathering utilizes a survey that is dispersed straightforwardly and through electronic media. The investigation essential testing incorporates typicality test and linearity test. The information investigation method utilized is straightforward relapse to test theories. Universitas Dinamika 2021-03-10 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/143 10.37802/jamb.v1i2.143 Journal of Applied Management and Business; Vol. 1 No. 2 (2020); 52-60 2745-6382 10.37802/jamb.v1i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/143/89 Copyright (c) 2021 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/144 2022-08-03T03:56:06Z jamb:ART driver

QUALITY OF SERVICE AND PRICE PERCEPTION AFFECT CUSTOMER LOYALTY WITH CONSUMER SATISFACTION AS A MEDIATION VARIABLES Margareta Evy da Silva Consumer Satisfaction Customer Loyalty Service Quality Price Perspective This study investigates the effect of service quality and perceived price on customer satisfaction and the effect of customer satisfaction on customer loyalty. This study also seeks to determine the mediating role of customer satisfaction on the relationship between service quality and price perceptions and customer loyalty. This study focuses on observations on 100 students in Sidoarjo who have made purchases at Indomaret-Sidoarjo. The research hypothesis testing adopted the Structural Equation Model-Partial Least Square (SEM-PLS) technique using SmartPLS. This study found that customer satisfaction has a significant effect on customer loyalty and perceived price also has a significant effect on customer loyalty. However, this research proves that service quality does not have a significant effect on customer satisfaction. Universitas Dinamika 2021-03-10 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/144 10.37802/jamb.v1i2.144 Journal of Applied Management and Business; Vol. 1 No. 2 (2020); 68-73 2745-6382 10.37802/jamb.v1i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/144/90 Copyright (c) 2021 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/145 2022-08-03T03:56:06Z jamb:ART driver

Personal Financial Management Behavior of Surabaya College Students Rini Astuti Academic Ability Allowance Financial Literacy This study aims to analyze the influence of academic ability, and allowance on the behavior and behavior of college students managing personal finance, with literacy or financial knowledge as intervening. This type of research is causal comparative with quantitative approach. The point of thought used in the research that is being worked on is the Theory of Planed Behavior (TPB). The research method used is discovery or quantitative. The population used is college students who are in Surabaya universities in the 2017-2019 school year. Samples in this study as many as 100 respondents, by means of data collection using questionnaires, the way of determining samples to be applied in this study is stratified random sampling. Analysis helper tools to process the data that will be used this research is SamartPls 3 and hypothesis test. Universitas Dinamika 2021-03-10 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/145 10.37802/jamb.v1i2.145 Journal of Applied Management and Business; Vol. 1 No. 2 (2020); 32-36 2745-6382 10.37802/jamb.v1i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/145/91 Copyright (c) 2021 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/152 2022-10-14T02:05:22Z jamb:ART driver

Miniso Royal Plaza Surabaya Consumer Impulse Buying Behavior Isnaini, Nurul Silfiyah Noerchoidah Price Discounts Visual Merchandising Shopping Lifestyle Impulse Buying This research is to analyze the effect of price discount, visual merchandising, shopping lifestyle on impulse buying of Miniso Royal Plaza Surabaya consumers. The research data used were 105 respondents using multiple linear regression to analyze the data. The empirical results of the study prove that price discount has a positive and significant effect on impulse buying, visual merchandising has a positive and significant effect on impulse buying, shopping lifestyle has a positive and significant effect on impulse buying. Furthermore, it was simultaneously found that price discount, visual merchandising, shopping lifestyle onimpulse buying.  Universitas Dinamika 2021-07-29 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/152 10.37802/jamb.v2i1.152 Journal of Applied Management and Business; Vol. 2 No. 1 (2021); 1-11 2745-6382 10.37802/jamb.v2i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/152/112 Copyright (c) 2021 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/155 2022-10-14T02:05:22Z jamb:ART driver

Analysis of Factors Affecting Community on the Use of Non-Cash Payment Tools in Taman District, Sidoarjo Regency Nurdina R. Bambang Dwi Waryanto Nurul Afiyah Theory Acceptance Model Benefit Convenience Trust Risk The purpose of the study was to examine the effect of perceived benefits, convenience, trustworthiness, and risk on the use of non-cash payment instruments in Taman Sub-district, Sidoarjo Regency. The Theory Acceptance Model (TAM) is used as the theoretical basis for the research. The research sample is people who transact at Alfamart, Indomaret, McDonald's Geluran, and Alfamidi in Taman sub-district, Sidoarjo district. Multilevel random sampling method. The questionnaires distributed were 100 respondents. The results showed that trust had no effect, while the benefits, convenience, and risk had an effect on noncash payment instruments. Universitas Dinamika 2021-07-27 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/155 10.37802/jamb.v2i1.155 Journal of Applied Management and Business; Vol. 2 No. 1 (2021); 12-20 2745-6382 10.37802/jamb.v2i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/155/113 Copyright (c) 2021 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/156 2022-10-14T02:05:22Z jamb:ART driver

The Effect of Self Ability, Compensation, and Self Efficacy on Employee Performance At Rizqy Jaya Mulia Sidoarjo Company Abellia Permatasari Siti Mujanah Self Ability Compensation Self Efficacy Employee Performance This purpose of this study is to analyzed the impact of Self Ability, Compensation, and Self Efficacy on Employee Performance. This study uses quantitative methods. The population and sample are 85 respondents from all employees of Rizqy Jaya Mulia company Sidoarjo. Sources of data in this research using primary data obtained directly from respondents employees by google form. Data analysis technique used in this research were Multiple Linear Regression Analysis to know the effect of Self ability, compensation and self-Efficacy on employees performance, and for proved the hypothesis used F-test and t-test. The results of analysis show that Self Ability, compensation and self-efficacy has a positive and significant effect on employee performance as partially and simultaneously. This implies that if the company wants to improve employee performance, it needs to optimize Self Ability, Compensation, and Self Efficacy by paying attention to the performance of employees and giving an award to their skills and work performance. if the company wants to improve employee performance, it is necessary to optimize Self Ability, Compensation, and Self Efficacy by paying attention to the performance of employees and providing an award for their skills and work performance. Universitas Dinamika 2021-07-27 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/156 10.37802/jamb.v2i1.156 Journal of Applied Management and Business; Vol. 2 No. 1 (2021); 21-30 2745-6382 10.37802/jamb.v2i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/156/114 Copyright (c) 2021 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/159 2022-10-14T02:05:22Z jamb:ART driver

The Effect of Competency, Compensation and Work Discipline on Employee Performance in Service Division PT. United Motors Center Suzuki Surabaya Azmi Facriyah Yulyar Kartika Wijayanti Competence Compensation Work Discipline Employee Performance The purpose of this study is to determine whether competence, compensation and work discipline partially and simultaneously affect employee performance in PT. United Motors Centre Suzuki Ahmad Eigis Surabaya. Types research is explanatory research with quantitative analysis. The sample population is employees in the service division totaling 46 employees. Data collection techniques using survey with questionnaire as instrument. The data analysis technique used multiple linear regression, t-test aand F-test to test the hypothesis with the SPSS program. The resuls of this study shows that competence, compensation and diciplines as partially and simultaniously significant effect on employee performance, and the effect of competence on employee performance is the most significant among the other three variables. Its indicate that increasing performance of employees can be determined by competence, compensation and work discipline of employees at division service PT. United Motors Centre Suzuki Ahmad Yani Surabaya. Universitas Dinamika 2021-07-27 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/159 10.37802/jamb.v2i1.159 Journal of Applied Management and Business; Vol. 2 No. 1 (2021); 31-41 2745-6382 10.37802/jamb.v2i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/159/115 Copyright (c) 2021 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/161 2022-10-14T02:05:22Z jamb:ART driver

Malang Mangrove Conservation Business Strategy Development in the Perspective of SWOT Analysis Noerchoidah Malang Mangrove Conservation Strategy Development SWOT Analysis Focuses on the marketing offers of Malang mangrove conservation in order to increase visitor trust and happiness. Malang mangrove conservation is able to compete fiercely in the market, allowing guests to come to Malang mangrove conservation without feeling threatened by the competition. It is essential to create a service marketing strategy for Malang mangrove conservation that it capitalizes on current strengths while avoiding potential weaknesses and threats. All of the following alternatives are available: expanding market share, boosting cooperative cooperation, and establishing links with academia, government, and industry. It is also possible to discover a new business opportunity. In addition to increase service quality, a number of government measures may increase visitor loyalty. Creating marketing objectives with other tourism organizations and improving the overall quality of service are just a few of examples. Exploration of a business's weaknesses and opportunities increasing the effectiveness of social media promotion and marketing would expedite the deployment process. Universitas Dinamika 2021-07-27 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/161 10.37802/jamb.v2i1.161 Journal of Applied Management and Business; Vol. 2 No. 1 (2021); 42-47 2745-6382 10.37802/jamb.v2i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/161/116 Copyright (c) 2021 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/204 2022-08-03T03:57:16Z jamb:ART driver

DIGITAL MARKETING OF SERPONG URBANTOWN APARTMENTS TO INCREASE BRAND AWARENESS AND CUSTOMER SATISFACTION Lye, Kevin Santoso, Rudi Customer Satisfaction Digital Marketing Social Media This research focuses on the efforts of Apartment Urbantown Serpong to increase Brand Awareness. The strategy offered in this research is marketing communication using digital marketing. The use of social media in marketing communications in this study aims to provide a different perspective or point of view from the activities of the digital marketing process. This study also examines digital marketing strategies to increase Brand Awareness Apartment Urbantown Serpong. This study uses a qualitative descriptive method with a literature review approach. The results show that digital marketing strategies are proven to be able to increase brand awareness. The indicator used in this study is the impact or response from research sources to identify the Serpong Urbantown Apartment brand. Universitas Dinamika 2021-12-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/204 10.37802/jamb.v2i2.204 Journal of Applied Management and Business; Vol. 2 No. 2 (2021); 88-93 2745-6382 10.37802/jamb.v2i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/204/141 Copyright (c) 2021 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/207 2022-08-03T03:57:16Z jamb:ART driver

THE INFLUENCE OF WORK ABILITY, WORK ETHOS AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT GARMENT INDUSTRIES IN JOMBANG INDONESIA Kurniawati, Novi Siti Mujanah Work Ability Work Ethnic Work Environment Employee Performance The purpose of this study was to determine the effect of work ability, work ethic and work environment on employee performance. This study usesquantitative methods. Total population and samples are 50 respondents from all employees Garment Industries. The data analysis technique used is Multiple Linear  Regression Analysis. The t test results show that work ability, has a positive and significant effect on employee performance, work etnic has a positive and significant effect on employee performance, and work environment has a positive and significant effect on employee performance. And the results of the F show that the variables of Self Ability, work etnic and work environment simultaneously affect the Employee Performance OF Garmen Industries Universitas Dinamika 2021-12-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/207 10.37802/jamb.v2i2.207 Journal of Applied Management and Business; Vol. 2 No. 2 (2021); 48-59 2745-6382 10.37802/jamb.v2i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/207/140 Copyright (c) 2021 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/208 2022-08-03T03:57:16Z jamb:ART driver

THE INFLUENCE OF ORGANIZATIONAL CULTURE, COMPETENCE AND SELF-AWARENESS ON PERFORMANCE OF EMPLOYEES IN DINAS KEBUDAYAAN DAN PARIWISATA PROVINSI JAWA TIMUR Naisya Nur Karimah Siti Mujanah Organizational Culture Competence Self Awareness Employee Performance This study aims to determine the effect of organizational culture, competence and self-awareness on the performance of the employees of the Culture and Tourism Office of East Java Province. Respondents in this study amounted to 55 employees through the distribution of questionnaires with sampling techniques using saturated samples. This study uses quantitative methods. The data analysis technique used is multiple linear regression analysis. Data processing in this study using IBM SPSS Statistics 23. The results of this study indicate that organizational culture has a significant effect on employee performance, competence has a significant effect on employee performance, self awareness has no significant effect on employee performance. Organizational culture, competence and self-awareness simultaneously have a significant effect on employee performance with a significance value of 0.000 <0.05. The results of the coefficient of determination show a value of 65.7% which means that all independent variables (organizational culture, competence and self-awareness) affect the Employee Performance variable, while the remaining 34.3% is influenced by other variables not examined in this study. From this explanation, the authors suggest evaluating and developing organizational culture, competence and self-awareness in order to improve employee performance. Universitas Dinamika 2021-12-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/208 10.37802/jamb.v2i2.208 Journal of Applied Management and Business; Vol. 2 No. 2 (2021); 70-80 2745-6382 10.37802/jamb.v2i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/208/143 Copyright (c) 2021 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/209 2022-08-03T03:57:16Z jamb:ART driver

CUSTOMER LOYALTY OF KANGGO RIKO COFFEE SHOP SIDOARJO Noerchoidah Christina Menuk Handayani Wahyu Priyanto Price Product Diversity Facilities Location Loyalty This study examines the effect of price, product diversity, facilities, and location on customer loyalty at Kedai Kopi Kanggo Riko Sidoarjo. A total of 120 customers were used as samples in this study with incidental sampling technique. Data were analyzed using SPSS software. The results of the study describe a significant influence between price and customer loyalty, product diversity affects loyalty, facilities affect customer loyalty, location affects customer loyalty. Simultaneously price, product diversity, facilities, and location affect customer loyalty. These results provide evidence that Kedai Kopi Kanggo Riko Sidoarjo can increase customer loyalty by emphasizing price factors, product diversity, facilities, and location. Universitas Dinamika 2021-12-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/209 10.37802/jamb.v2i2.209 Journal of Applied Management and Business; Vol. 2 No. 2 (2021); 60-69 2745-6382 10.37802/jamb.v2i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/209/144 Copyright (c) 2021 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/210 2022-08-03T03:57:16Z jamb:ART driver

KUSTOM KULTURE EVENT MARKETING AS A BRAND COMMUNITY CREATIVITY Nashrudin Latif Ferry Hariawan Bayu Rama Laksono Kustom Kulture Brand Strategy Brand Community Event Management The purpose of this study is to describe kustom cultural events as a form of branding program from Retro Classic Cycles Jogjakarta and House of Customland Surabaya. During the event, we saw a touch of creative creation of the kustom kulture brand community. This study uses a qualitative method. Data were obtained based on observations and interviews with several people involved in the annual kustom kulture event. In addition, the researcher also developed data collection by looking at the social media managers of Retro Classic Cycles and House of Customland. Research findings show that there are efforts to develop brand communities, initiators routinely carry out annual activities in kustom cultural events. The kustom kulture event presents creative culture from a variety of artistic collaborators, both fine art and motor builder, which inclusively makes event collaborators really enjoy and actively participate in displaying their artworks as a medium for creativity exhibitions. Originality shows that kustom culture events are used as community media for kustom culture activists Retro Classic Cycles and House of Customland, as an effective way to build a certain identity of a community, so as to increase public knowledge about kustom kulture. Therefore, the quality and quantity of kustom cultural events can be increased according to the differences and novelty of the theme of the event being held. Universitas Dinamika 2021-12-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/210 10.37802/jamb.v2i2.210 Journal of Applied Management and Business; Vol. 2 No. 2 (2021); 81-87 2745-6382 10.37802/jamb.v2i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/210/145 Copyright (c) 2021 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/241 2022-11-08T04:45:30Z jamb:ART driver

DEEPER UNDERSTANDING OF CUSTOMER NEEDS UTILIZING CUSTOMER RELATIONSHIP MANAGEMENT Riyanto, Darwin Yuwono Customer Relationship Management Branding Marketing Strategy Customer relationship management (CRM) helps firms adjust goods and services to customer needs. This article attempts to analyze narratively how a company's ability to maintain customer loyalty affects its financial health. Businesses must cultivate client loyalty and retention. Customer service may distinguish a company's offerings, keep consumers delighted, and improve sales and profits. Companies with loyal, satisfied customers do well. Loyal clients are inclined to speak positively about the firm and may try to recruit new customers. Customer satisfaction helps both the organization and the consumers. Businesses provide additional incentives and prizes for recurrent purchases to maintain consumer loyalty and reliability. This article finds that CRM is one of the most significant business tools since it helps companies better understand their customers and establish effective CRM systems. A customer-driven company strategy may be a response to mass advertising. Businesses respond to each customer's needs and preferences. CRM is the practice of a company actively pursuing customer relationships. Existing customers must be kept. CRM aims to enhance profitability and sales while also increasing a company's reputation with customers. Customer and corporate advantages will be explored. Repeat consumers are more likely to get long-term relationship advantages. Customers who like an organization's goods and services spend a lot of money on them. Universitas Dinamika 2022-07-14 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/241 10.37802/jamb.v3i1.241 Journal of Applied Management and Business; Vol. 3 No. 1 (2022): Vol.3 No.1, July 2022; 1-10 2745-6382 10.37802/jamb.v3i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/241/169 Copyright (c) 2022 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/242 2022-11-08T04:45:30Z jamb:ART driver

ENHANCEMENTS IN THE MANAGEMENT OF RELATIONSHIPS WITH CUSTOMERS AS A MEANS OF PRESERVING SALES PERFORMANCE Aulia, Darlin Customer Relationship Managemet Sales Performance Competitive Advantages Customer relationship management, often known as CRM and referred to in some circles as just CRM, is a strategy that allows businesses the capacity to more effectively manage their customers' accounts as well as the interactions those customers have with the business. In order for a business's CRM strategy to be successful, the organization must put a high value on the quality of the customer experience.  Customers who have been loyal to a specific brand for a significant amount of time and have a high level of confidence in the company often move on to become brand advocates in other contexts. There is a chance that improvements to cross-selling, up-selling, and deep-selling might be of assistance to businesses in increasing the total lifetime worth of their clientele. Customers that consistently exhibit a commitment to the company are rewarded with a range of privileges. These might include exclusive access to sales and discounts, individualized customer support, and personalized promotions and specials. The charges that are associated to sustaining present customers are a substantial lot lower when compared to the expenditures that are involved with attracting new consumers to become clients of the business. Universitas Dinamika 2022-08-07 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/242 10.37802/jamb.v3i1.242 Journal of Applied Management and Business; Vol. 3 No. 1 (2022): Vol.3 No.1, July 2022; 11-19 2745-6382 10.37802/jamb.v3i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/242/170 Copyright (c) 2022 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/245 2022-11-08T04:45:30Z jamb:ART driver

BRAND EQUITY AND STRATEGIES TO WIN BUSINESS COMPETITION Ramadhani, Iqbal Mujayana, Marya Brand Equity Business Competition Customer Equity Business competition has become normal in the business world. Some business people try hard to win the competition. One of his efforts is to build brand strength. Brand strength in business is very important, because it can increase customer loyalty. Brand strength is also able to encourage customer confidence in the products produced. This can not be separated from the customer's perception of the brand reputation. Brands that have a good reputation will provide more revenue than ordinary brands. This study will describe the strength of the brand in winning the business competition. There are seven indicators used in establishing brand strength. The results of the study indicate the fact that building brand equity or strength can encourage customer loyalty and ultimately win the business competition. Universitas Dinamika 2022-08-08 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/245 10.37802/jamb.v3i1.245 Journal of Applied Management and Business; Vol. 3 No. 1 (2022): Vol.3 No.1, July 2022; 20-25 2745-6382 10.37802/jamb.v3i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/245/171 Copyright (c) 2022 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/246 2022-11-08T04:45:30Z jamb:ART driver

THE ADVANTAGE OF CUSTOMER RELATIONSHIP MANAGEMENT IN INCREASING A COMPANY'S INCOME AND REDUCING EXPENDITURES Akseptori, Ristanti Bobsaid, Inas Safina Customer Relationship Management Revenue Streams Cost Reductions It is imperative that a company's customer relationship management (CRM) strategy places a focus on steadily elevating the quality of service that is offered to the company's clientele in order for the business to achieve financial and operational success. The consumers' impressions of the company may be influenced by supporters, who can also inform, instruct, and enlighten them about the various available choices. It is not entirely out of the realm of possibility for a firm to profit from social turmoil by using a variety of different technological strategies. Programs that are intended to maintain consumers as repeat clients are variously referred to as recurrent marketing programs, club participation programs, and customer loyalty programs. All of these programs are essentially the same thing. When a company is able to properly manage its connections with its clients, they see a decrease in the number of customers who opt to discontinue doing business with that particular company. This is because the firm is better able to maintain positive relationships with its clientele. This is due to the fact that satisfied consumers are more inclined to speak positively about a certain firm to other people. The use of CRM paves the way for the company to obtain better levels of income while simultaneously minimizing the levels of operational expenses it incurs. Universitas Dinamika 2022-08-09 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/246 10.37802/jamb.v3i1.246 Journal of Applied Management and Business; Vol. 3 No. 1 (2022): Vol.3 No.1, July 2022; 26-35 2745-6382 10.37802/jamb.v3i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/246/172 Copyright (c) 2022 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/247 2022-11-08T04:45:30Z jamb:ART driver

THE ROLE OF CREATIVITY INNOVATION AND RESILIENCE ON EMPLOYEE PERFORMANCE AT NUSANTARA GARMENT COMPANY SURABAYA Kusniya, Dela Siti Mujanah Creativity Innovation Resilience Employee Performance This study aims to analyze the related Creativity, Innovation and Resilience partially or simultaneously on Employee Performance at Nusantara Garment Company Surabaya. The type of research used is quantitative and the sample used is 85 peoples. The data collection method used is a survey method with a questionnaire instrument. The results of this study conclude that the T-test  analysis shows that the variables of Creativity, Innovation and Resilience have a significant effect on employee performance.Furthermore, the results of the F test analysis shows that Creativity, Innovation and Resilience as simultaneously have a significant effect on Employee Performance. This indicates that improving employee performance in garment companies can be done by choosing employees who have Creativity, Innovation and Resilience when recruiting, or providing coaching and training to  generate creativity, Innovation and Resilience of employees. Universitas Dinamika 2022-08-10 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/247 10.37802/jamb.v3i1.247 Journal of Applied Management and Business; Vol. 3 No. 1 (2022): Vol.3 No.1, July 2022; 36-45 2745-6382 10.37802/jamb.v3i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/247/173 Copyright (c) 2022 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/267 2022-12-21T07:23:11Z jamb:ART driver

The Role of Marketing Management in Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri) Saputra, Farhan Dwikotjo Sri Sumantyo, Franciscus Corporate Image Brand Awareness Promotion Role of Marketing Management This article discusses the Role of Marketing Management in the Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri). This study uses quantitative methods and uses IBM SPSS 27 in analyzing the data. The population in this study were 119 respondents with a total sample of 40 respondents. In determining the research sample, the researcher used a sampling technique, namely Simple Random Sampling. Data obtained from questionnaires made on google form and then distributed to respondents using a Likert scale measurement scale. The tests carried out in this study are Validity and Reliability Test, T test, F test and Coefficient of Determination Test. The results of this study are: 1) Corporate image has a significant effect on the Role of Marketing Management partially; 2) Brand awareness has a significant effect on the Role of Marketing Management partially; 3) Promotion has an effect on the Partial Role of Marketing Management; and 4) corporate image, brand awareness, and promotion influence the role of marketing management simultaneously. Universitas Dinamika 2022-12-21 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/267 10.37802/jamb.v3i2.267 Journal of Applied Management and Business; Vol. 3 No. 2 (2022): Vol.3 No.2, December 2022; 46 - 54 2745-6382 10.37802/jamb.v3i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/267/203 Copyright (c) 2022 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/269 2022-12-21T07:23:11Z jamb:ART driver

Effect of Financial Performance and Business Risk on Capital Structure Farah, FARAH NUR AZIZAH Firdayetti Capital Structure Liquidity Profitability The purpose of the following research is to analyze and obtain the results of profitability, cash flow and business losses on company profits and changes in financial structure. The following research is a quantitative analysis research using descriptive method. The following research population is all transportation and logistics companies listed on the Indonesia Stock Exchange for the three period. The sampling method used is purposive sampling and the research method used in the following research is multiple linear analysis, classical hypothesis testing and hypothesis testing using the Statistical Package for Social Sciences (SPSS) version twenty two program to test hypotheses. The following research results show that the effect of debt and business risk/loss has a significant effect on financial planning or is called capital structure, while profit is not so significant. Universitas Dinamika 2022-12-21 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/269 10.37802/jamb.v3i2.269 Journal of Applied Management and Business; Vol. 3 No. 2 (2022): Vol.3 No.2, December 2022; 55 - 64 2745-6382 10.37802/jamb.v3i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/269/207 Copyright (c) 2022 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/280 2022-12-21T07:23:11Z jamb:ART driver

The Effect of Customer Delight, Brand Image, and Product Innovation on The Purchase Decision of The Erigo Brand in The City of Surabaya Mujanah, Siti Satriatama , Rafif Brand Image Customer Delight Product Innovation Purchase Decision This study aims to determine the effect of customer satisfaction, Brand image, and Product innovation on consumer Purchasing of Erigo brand products in Surabaya. This type of research is quantitative research. The population is all customers of the Erigo brand in Surabaya. The number of samples taken is 100 respondents who are taken incidentally. The sampling technique used is the prior probability sampling technique; this technique is randomization or coincidence. The data collection method used is a survey with a questionnaire instrument that is using a questionnaire. The result of this study shows that customer delight; in the brand image has a significant effect on purchasing decisions but not on product innovation which is not significant for purchasing decisions for the Erigo brand in the city of Surabaya. Meanwhile, simultaneously, Customer delight, brand image, and product innovation influence purchasing decisions for the Erigo brand in Surabaya. Universitas Dinamika 2022-12-21 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/280 10.37802/jamb.v3i2.280 Journal of Applied Management and Business; Vol. 3 No. 2 (2022): Vol.3 No.2, December 2022; 65 - 76 2745-6382 10.37802/jamb.v3i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/280/208 Copyright (c) 2022 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/284 2022-12-21T07:23:11Z jamb:ART driver

Consumer Attitude, Consumer Trust, and Price Perception on Purchace Decision yucha, nikma Ardianto, Trio Putri K, Berlian Consumer Attitude Consumer Trust Price Recognition Purchase Decision The purpose of this studyis to determine if consumer attitudes, consumer confidence and awareness of prices influence purchasing decisions at KebabQue Sepanjang. The survey used questionnaires to collect data, and the consumer population of KebabQue MSME is not yet known.  The sample is taken using the Lameshow formula and the result is 96, rounded up to 100.  The method used in this study is accidental sampling.  The results of this survey show that consumer attitudes have a significant impact on purchase decisions, and consumer trust has a posittive andssignificant impact on purchasing deecisions.  Price awareness has a positive and important impact on purchasing decisions.  Consumer attitudes, consumer confidence and price awareness also have a positife and important impact on purchasing decisions.  The implications of this study are that KebabQue MSME partners will continue to provide high quality foods and meet consumer needs as much as possible so that consumers can truly trust Kebab Que MSME foods. Universitas Dinamika 2022-12-21 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/284 10.37802/jamb.v3i2.284 Journal of Applied Management and Business; Vol. 3 No. 2 (2022): Vol.3 No.2, December 2022; 77 - 82 2745-6382 10.37802/jamb.v3i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/284/209 Copyright (c) 2022 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/286 2022-12-21T07:23:11Z jamb:ART driver

The Determinants of Real Earnings Management Yuniarsih, Nia Permatasari, Anita Financial Distress Firm Size Profitability Real Earnings Management This study aims to define and analyse the relationship between firm size, profitability and real earnings management real earnings management is measured by Cohen et al dan Roychowdhury. Secondary data sources are used, namely, companies listed on the Indonesian Stock Exchange. Purposive sampling techniques are employed, with a new sample of observational data from the manufacturing company for the period 2019-2021. The results indicate that firm size, financial distress, and profitability positively affect real earnings management. Universitas Dinamika 2022-12-21 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/286 10.37802/jamb.v3i2.286 Journal of Applied Management and Business; Vol. 3 No. 2 (2022): Vol.3 No.2, December 2022; 83 - 90 2745-6382 10.37802/jamb.v3i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/286/205 Copyright (c) 2022 Journal of Applied Management and Business (JAMB)

oai:e-journals.dinamika.ac.id:article/314 2023-07-26T04:13:19Z jamb:ART driver

The Influence of Store Atmosphere, Customer Delight and Product Completeness on Consumer Loyalty in Groceries Retail MSMES Suko Asri Market Kab. Sidoarjo Kaffi, Annisa Mujanah, Siti Consumer Loyalty Customer Delight Product Completeness Store Atmosphere This study aims to determine the effect of Store Atmosphere, Customer Delight and Product Completeness on Consumer Loyalty in MSME Retail Groceries Suko Asri Market, Sidoarjo. This type of research is quantitative research. The population is all MSME Retail Groceries customers at Suko Asri Market, Sidoarjo. The number of samples is 75 people with purposive sampling process. Target customers who have shopped more than 1 time at MSME Retail Groceries Pasar Suko Asri Sidoarjo. The data collection method uses a survey method with a questionnaire as an instrument. Test the instrument using the Validity and Reliability Test, Multiple linear regression, Classical Assumption Test, t test and E2 test. From the results of the F test value, it shows that Store Atmosphere, Customer Delight and Product Completeness both have a significant effect on consumer loyalty, MSME Retail Grocery Market, Suko Asri Sidoarjo Market. Meanwhile, the results of the t test show that (1) Store atmosphere has an effect on consumer loyalty, (2) Customer delight has an effect on consumer loyalty, (3) Product completeness has an effect on consumer loyalty in MSMEs Retail Groceries Suko Asri Market, Sidoarjo. Universitas Dinamika 2023-07-13 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/314 10.37802/jamb.v4i1.314 Journal of Applied Management and Business; Vol. 4 No. 1 (2023): Vol.4 No.1, July 2023; 1-8 2745-6382 10.37802/jamb.v4i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/314/260 Copyright (c) 2023 Journal of Applied Management and Business

oai:e-journals.dinamika.ac.id:article/363 2023-07-26T04:13:19Z jamb:ART driver

The Factors affecting Organizational Citizenship Behavior: Role of Organizational Commitment and Job Satisfaction Iqbal Baihaqi, Muhammad Setiawan, Heru Lucyana Romli, Dinda Employee Performance Job Satisfaction Job Loyalty Organizational Citizenship Behavior (OCB) This research was conducted to determine how much influence job satisfaction and organizational commitment have on the (OCB). The methodology that used in this study is a quantitative research method with descriptive analysis and verification analysis approaches. The sample used was 42 employees. The results showed that job satisfaction and organizational commitment had a significant effect on (OCB) which. Job satisfaction has a significant effect on (OCB), while organizational commitment has a significant effect on Organizational Citizenship Behavior (OCB). The results showed that organizational commitment contributes more to Organizational Citizenship Behavior (OCB) than job satisfaction. Universitas Dinamika 2023-07-13 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/363 10.37802/jamb.v4i1.363 Journal of Applied Management and Business; Vol. 4 No. 1 (2023): Vol.4 No.1, July 2023; 9-25 2745-6382 10.37802/jamb.v4i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/363/256 Copyright (c) 2023 Journal of Applied Management and Business

oai:e-journals.dinamika.ac.id:article/390 2023-07-26T04:13:19Z jamb:ART driver

Optimization of Integrated Digital Marketing in The Marketing Strategy of MSME Culinary Tourism Centers (SWK) Wonorejo City of Surabaya Mukhlis, Iqbal Ramadhani Al Adawiyah, Robiah Aghe Africa, Laely Ekaningtyas, Diah Zeinfiki Djunaedy, Arif Silvy, Mellyza Rochmah, Nur Culinary Tourism Centers Digital Marketing MSME Sustainability MSME SWK Wonorejo Micro, Small and Medium Enterprises (MSMEs) are an important sector in driving the Indonesian economy. The development and improvement of the MSME sector is also important to continue to strive for, one of which is through optimizing marketing strategies that are adapted to current technological and information developments. This study aims to analyze digital marketing strategies at SWK Wonorejo, Surabaya City. The research method used is descriptive qualitative with data triangulation approach. As for data collection techniques through interviews, observation, and documentation. The results showed that SWK Wonorejo combines segmentation analysis, targets and marketing mix design. In addition, an analysis of MSME sustainability and marketing implementation was carried out. MSME actors in SWK Wonorejo has marketed their products online through optimizing digital marketing media such as websites, Instagram, Google Business, and other media that can help market products effectively and efficiently. Universitas Dinamika 2023-07-13 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/390 10.37802/jamb.v4i1.390 Journal of Applied Management and Business; Vol. 4 No. 1 (2023): Vol.4 No.1, July 2023; 26-41 2745-6382 10.37802/jamb.v4i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/390/261 Copyright (c) 2023 Journal of Applied Management and Business

oai:e-journals.dinamika.ac.id:article/392 2023-12-06T00:54:36Z jamb:ART driver

The Relevance of Human Resource Accounting in Indonesia Sugiarta, Andre Alif Hatta anti, dwy Diva Nabilla, Grisviana Asset Capital Invests Human Resources Accounting The purpose of this study is an effort to manage human resources from the perspective of accounting as assets and investments and show the costs that arise from each human resource activity. This research contributes to human resource management from an accounting perspective. This research emphasizes human resource accounting as assets and capital invested by the business world. The literature review is used as the basis for research methods. The results obtained that human resource accounting has an important role for companies where there are activities that use costs in managing human resources. The role of human resources as company assets and accounting information system supporters can determine company performance, internal control, and human resources as meaningful capital for the company. Universitas Dinamika 2023-12-06 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/392 10.37802/jamb.v4i2.392 Journal of Applied Management and Business; Vol. 4 No. 2 (2023): Vol.4 No.2, December 2023; 60-72 2745-6382 10.37802/jamb.v4i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/392/341 Copyright (c) 2023 Journal of Applied Management and Business

oai:e-journals.dinamika.ac.id:article/398 2023-07-26T04:13:19Z jamb:ART driver

Social Media Advertising, Conformity, and Environment on Hedonist Lifestyle Through Consumptive Behavior Yucha, Nikma Nurindah, Rif’atul Conformity Consumptive Behavior Environment Hedonist Lifestyle Social Media Advertising This study aims to prove and analyze the effect of social media advertising, conformity, and the environment on the hedonic lifestyle of students through their consumptive behavior towards fashion. This study uses quantitative methods, and data collection using questionnaires. The sample was selected using non-probability sampling with a total of 100 respondents. And data processing and analysis using SEM (Structural Equation Modeling). The results of this study can be concluded that social media advertising variables affect fashion consumptive behavior positively and significantly. Conformity affects fashion consumptive behavior positively and significantly. The environment influences fashion consumptive behavior positively and significantly. Fashion consumptive behavior affects the hedonic lifestyle positively and significantly. Social media advertising does not affect the hedonic lifestyle positively and significantly. Conformity is not a hedonic lifestyle in a positive and significant way. The environment influences the hedonic lifestyle positively and significantly. The implications of this research for readers are expected to increase knowledge and can add references in the application of SEM Analysis. And as a basis for follow-up suggestions for business and service activists related to factors that help improve sales. Universitas Dinamika 2023-07-13 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/398 10.37802/jamb.v4i1.398 Journal of Applied Management and Business; Vol. 4 No. 1 (2023): Vol.4 No.1, July 2023; 42-48 2745-6382 10.37802/jamb.v4i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/398/262 Copyright (c) 2023 Journal of Applied Management and Business

oai:e-journals.dinamika.ac.id:article/399 2023-07-26T04:13:19Z jamb:ART driver

Artificial Intelligence and Novel Services: Exploring Opportunities in the Marketing Landscape Yanu Alif Fianto, Achmad Dutahatmaja, Angga Artificial Intelligence Customer Loyalty Customer Relationship Management Customer loyalty and trust are critical factors for businesses aiming to establish long-term relationships with their customers. With the advancement of artificial intelligence (AI) technologies, there is a growing interest in leveraging AI to measure and enhance customer loyalty and trust. This research aims to explore the role of AI in measuring and enhancing customer loyalty and trust by examining the current literature and conducting empirical studies. The research methodology involves a systematic review of relevant studies and the development of a conceptual framework. The research results highlight the significant impact of AI on customer loyalty and trust, demonstrating how AI-powered solutions can effectively collect and analyze customer data to gain insights and personalize customer experiences. The discussion encompasses the implications of AI in measuring and enhancing customer loyalty and trust, including the importance of data privacy and ethics. The study concludes with recommendations for businesses on implementing AI strategies to build and maintain strong customer relationships based on loyalty and trust. Overall, this research contributes to the understanding of how AI can revolutionize customer relationship management and provides valuable insights for practitioners and researchers in the field of marketing and AI. Universitas Dinamika 2023-07-13 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/399 10.37802/jamb.v4i1.399 Journal of Applied Management and Business; Vol. 4 No. 1 (2023): Vol.4 No.1, July 2023; 49-59 2745-6382 10.37802/jamb.v4i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/399/263 Copyright (c) 2023 Journal of Applied Management and Business

oai:e-journals.dinamika.ac.id:article/421 2023-12-06T00:54:36Z jamb:ART driver

The Impact of Job Satisfaction and Role Conflict on Turnover Intention of Bakti Timah Nurses Muchtadin Emmelya Sundary, Zelvy Role Conflict Turnover Intention Work Engagement Turnover intention causes increased costs for health organizations and reduces nurse performance. The research is aimed at knowing the impact of job satisfaction and role conflict on turnover intention. Respondents were 91 nurses at the Bakti Timah Pangkal Pinang hospital who were taken by purposive sampling method. The research design is quantitative causality with the data analysis method, namely PLS SEM. The results of the study found that job satisfaction has a negative impact on turnover intention, while role conflict has a positive impact on turnover intention. Future researchers can use the mediation of work engagement, work stress, and commitment to explain the weak relationship between variables. Universitas Dinamika 2023-12-06 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/421 10.37802/jamb.v4i2.421 Journal of Applied Management and Business; Vol. 4 No. 2 (2023): Vol.4 No.2, December 2023; 73-79 2745-6382 10.37802/jamb.v4i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/421/342 Copyright (c) 2023 Journal of Applied Management and Business

oai:e-journals.dinamika.ac.id:article/434 2023-12-06T00:54:36Z jamb:ART driver

Factors Influencing Customer Loyalty Among Optical Clinics in The City of Koronadal, South Cotabato, Philippines Diaz, Jayson Lorenzo, Ray Mag-aso, Corine Akilan, Bai Sarah Customer Loyalty Optical Clinics Regression Analysis This paper investigates customer loyalty factors in Koronadal's optical clinic industry. It aims to provide insights for enhancing customer service and loyalty. Key factors identified in past studies include service quality, customer satisfaction, trust, and brand image. Using a quantitative approach with a descriptive-multivariate correlational design (predictive analysis), this study collects primary data through purposive-convenient sampling. Statistical results confirm that customer satisfaction and brand image significantly influence customer loyalty in the optical clinic industry, accounting for 46.7% of the loyalty variance. However, this study also revealed significant findings specific to this industry. Researchers observed that customer satisfaction and brand image played crucial roles in influencing customer loyalty in these clinics. Surprisingly, neither service quality nor customer trust exhibited a statistically significant impact on customer loyalty.These findings have important implications, stressing businesses' need to prioritize customer satisfaction and brand image to enhance loyalty, particularly given the pandemic's impact. Universitas Dinamika 2023-12-06 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/434 10.37802/jamb.v4i2.434 Journal of Applied Management and Business; Vol. 4 No. 2 (2023): Vol.4 No.2, December 2023; 80-92 2745-6382 10.37802/jamb.v4i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/434/343 Copyright (c) 2023 Journal of Applied Management and Business

oai:e-journals.dinamika.ac.id:article/437 2023-12-06T00:54:36Z jamb:ART driver

Vicenarian Professionals’ Awareness and Determinants of Engagement in Cryptocurrency in Koronadal City, South Cotabato, Philippines Diaz, Jayson Abang, Mikko Atam, Maria Ballados, Mark Block Chain Technology Crypto Currency Factor Analysis Regression Analysis This research delves into investigating the awareness and engagement of vicenarian professionals with cryptocurrency and the digital economy in Koronadal City, Philippines. The study examined the demographic profiles to gain a comprehensive understanding of the participants. Furthermore, it assesses the participants' level of awareness concerning cryptocurrency applications, trading platforms, and associated risks and opportunities. To achieve its objectives, the research adopts a descriptive multivariate correlational approach, leveraging confirmatory predictive analysis to identify significant factors influencing engagement. The study reveals a balanced gender distribution among the participants, showcasing diverse income levels and educational backgrounds. Interestingly, most respondents demonstrate neutral levels of awareness concerning cryptocurrency applications and the associated risks and opportunities. Surprisingly, technological awareness, economic conditions, government regulations, and security concerns do not emerge as significant factors influencing engagement. However, the study uncovers that social media factors play a pivotal role as a significant determinant of engagement among vicenarian professionals. This finding provides valuable insights for policymakers and industry stakeholders aiming to boost cryptocurrency and digital economy participation among young professionals in the region. Universitas Dinamika 2023-12-06 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/437 10.37802/jamb.v4i2.437 Journal of Applied Management and Business; Vol. 4 No. 2 (2023): Vol.4 No.2, December 2023; 93-104 2745-6382 10.37802/jamb.v4i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/437/344 Copyright (c) 2023 Journal of Applied Management and Business

oai:e-journals.dinamika.ac.id:article/522 2023-12-06T00:54:36Z jamb:ART driver

The Effect Of E-Wallet, a Hedonist Lifestyle with Self Control as an Intervening Variable on Consumptive Behavior yucha, nikma Angelina Nur Rohmah, Ria Consumptive Behavior E-Wallet Hedonic Lifestyle Self-Control This study aims to prove and analyze the effect of e-wallet, a hedonist lifestyle with self-control as an intervening variable on Consumptive Behavior. This study uses quantitative methods, and data collection using questionnaires. The sample was selected using non-probability sampling with a total of 182 respondents. And data processing and analysis using path Analyzes.  The results of this study can be concluded that E-wallet Variable has a positive and significant effect on self-control. Hedonic lifestyle variables have a positive and significant effect on self-control. The hedonic lifestyle has a positive and significant effect on consumer behavior. Self-control variable has a positive and significant effect on consumptive behavior. E-wallet variables have a positive and unsignificant effect on consumptive behavior through self-control. Hedonic lifestyle variable has a positive and unsignificant on consumptive behavior through self-control. Universitas Dinamika 2023-12-06 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/522 10.37802/jamb.v4i2.522 Journal of Applied Management and Business; Vol. 4 No. 2 (2023): Vol.4 No.2, December 2023; 105-112 2745-6382 10.37802/jamb.v4i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/522/345 Copyright (c) 2023 Journal of Applied Management and Business

oai:e-journals.dinamika.ac.id:article/661 2024-07-02T01:52:35Z jamb:ART driver

The Importance of Financial Literacy in Financial Management in Micro, Small and Medium Enterprises (MSMEs) Dwyanti, Dwyanti Financial Management Financial Literacy Micro, Small and Medium Enterprises (MSMEs) This research examines the impact of financial literacy on the financial management of Micro, Small, and Medium Enterprises (MSMEs) by building upon previous studies. A robust level of financial literacy within MSMEs is crucial for enhancing the effectiveness of financial management practices. Literature review indicates that a heightened understanding of fundamental financial concepts empowers MSMEs to make informed financial decisions, contributing to their overall resilience and sustainability. A deeper comprehension of financial management aids MSMEs in identifying financial opportunities and mitigating risks when formulating long-term financial strategies. Collaborative efforts involving various stakeholders, such as government bodies, financial institutions, and non-government organizations, are essential to elevate financial literacy among MSME stakeholders. It is anticipated that this literacy enhancement will positively impact the welfare and sustainability of the MSME sector as a whole, fostering local economic growth. Universitas Dinamika 2024-07-02 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/661 10.37802/jamb.v5i1.661 Journal of Applied Management and Business; Vol. 5 No. 1 (2024): Vol.5 No.1, July 2024; 1-6 2745-6382 10.37802/jamb.v5i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/661/417 Copyright (c) 2024 Journal of Applied Management and Business

oai:e-journals.dinamika.ac.id:article/675 2024-07-02T01:52:35Z jamb:ART driver

Job Burnout Among Hotel Employees: The Impact on OCB and Employee Performance Harjanti, Dhyah Charistianty , Agatha Employee performance Job Burnout Organizational Citizenship Behavior The company’s success is determined by employee performance. To ensure that the employees are able to deliver their best performance, the company must pay attention on various factors, for instance: job burnout. Job burnout often occurs among hotel employees. Hotels must operate resourcefully to deliver good quality service continuously. The tasks at the hotel are very demanding, and the work environment is stressful. Every employee is forced to be able to work multitasking rapidly and skillfully so that the hotel can operate effectively and efficiently. The research objective is to determine the impact of job burnout on employee performance by using organizational citizenship behavior as an intervening variable for hotel employees. In this quantitative research, a survey was conducted on 120 employees who worked in a number of two-star hotels in Surabaya. The sample was determined using a purposive sampling technique. The data obtained was processed using the Partial Least Square analysis technique. The research results show that job burnout can significantly disrupt employee performance and organizational citizenship behavior. Meanwhile, organizational citizenship behavior can significantly improve employee performance. Organizational citizenship behavior has also been proven to be able to act as a mediating variable in the relationship between job burnout and employee performance. Universitas Dinamika 2024-07-02 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/675 10.37802/jamb.v5i1.675 Journal of Applied Management and Business; Vol. 5 No. 1 (2024): Vol.5 No.1, July 2024; 7-14 2745-6382 10.37802/jamb.v5i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/675/418 Copyright (c) 2024 Journal of Applied Management and Business

oai:e-journals.dinamika.ac.id:article/692 2024-07-02T01:52:35Z jamb:ART driver

Enhancing Competitive Edge: Green Commerce and Digital Marketing Implementation in Supply Chain Industry Mukhlis, Iqbal Ramadhani Business Digital Digital Marketing Green Commerce Supply Chain Management Green business or sustainable business includes sustainable operational activities, using environmentally friendly materials, producing minimal waste products, managing labor sustainably, and responsible delivery methods. The goal of sustainable business is to eliminate negative impacts on the environment, both on a local and global scale. PT. Abaka Supply Chain is a company operating in the supply chain sector in Indonesia which has long been dedicated to providing the best solutions in renewable fuels. This company is known for its commitment to environmentally friendly business with the production of Biomass Wood Pellets. The application of Green Commerce is the main focus in research, with a focus on environmentally friendly practices that can be implemented in industrial supply chains. This research is included in the applied research category because it uses a qualitative descriptive analysis methodology to provide practical findings that are relevant to digital marketing. Additionally, the Digital Marketing aspect involves implementing online marketing strategies, optimizing social media, and how to approach the market efficiently through digital platforms. Integrating Green Commerce and Digital Marketing can provide valuable insight, as well as being an important milestone in advancing the industry towards a more sustainable and highly competitive future. Universitas Dinamika 2024-07-02 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/692 10.37802/jamb.v5i1.692 Journal of Applied Management and Business; Vol. 5 No. 1 (2024): Vol.5 No.1, July 2024; 15-28 2745-6382 10.37802/jamb.v5i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/692/420 Copyright (c) 2024 Journal of Applied Management and Business

oai:e-journals.dinamika.ac.id:article/693 2024-07-02T01:52:35Z jamb:ART driver

The effect of Corporate Social Responsibility, Capital Intensity and Managerial Ownership on Tax Avoidance at Mining Company Herianti, Eva Setia Budi, Agung Capital Intensity Corporate Social Responsibility Managerial Ownership Tax Avoidance The objective of this study is to analyze and examine the effect of corporate social responsibility, capital intensity, and managerial ownership on tax avoidance in mining companies listed on the Indonesian stock exchange. The sample was processed with purposive sampling technique, amounting 72 respondents were obtained from mining companies in the oil, gas and coal subsectors at www.idx.co.id for the period 2020-2022. The research method used is quantitative method with panel data regression as a data analysis technique. The results of this study demonstrate that corporate social responsibility, capital intensity, and managerial ownership simultaneously affect tax avoidance. Corporate social responsibility and capital intensity partially have a significant and negative effect on tax avoidance. Meanwhile, managerial ownership has no effect on tax avoidance. Universitas Dinamika 2024-07-02 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/693 10.37802/jamb.v5i1.693 Journal of Applied Management and Business; Vol. 5 No. 1 (2024): Vol.5 No.1, July 2024; 29-43 2745-6382 10.37802/jamb.v5i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/693/421 Copyright (c) 2024 Journal of Applied Management and Business

oai:e-journals.dinamika.ac.id:article/700 2024-07-02T01:52:35Z jamb:ART driver

Attracting Generation Z: How Employer Attractiveness and Prestige Affect Application Decisions Daniel Yudistya, Wardhana Chrysilla Gita Astrellia, Angelina Employer Attractiveness Employer Prestige Generation Z Intention to Apply This study was conducted to investigate the influence of employer attractiveness and prestige on job intention to apply for higher education students in Yogyakarta. Data in this study was obtained through online questionnaires distributed to students, with a total of 78 validated answers. The multiple regression analysis used as the research methods using the SPSS software. The hypothesis results showed that there was no positive and significant influence between employer attractiveness on intention to apply. However, there is a positive and significant influence between employer prestige on the intention to apply. Universitas Dinamika 2024-07-02 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/700 10.37802/jamb.v5i1.700 Journal of Applied Management and Business; Vol. 5 No. 1 (2024): Vol.5 No.1, July 2024; 44-50 2745-6382 10.37802/jamb.v5i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/700/419 Copyright (c) 2024 Journal of Applied Management and Business

oai:e-journals.dinamika.ac.id:article/706 2024-12-27T14:48:56Z jamb:ART driver

Factors Affecting Fraudulent Financial Statements Using Fraud Triangle Analysis (Study of Manufacturing Companies Listed on the Bursa Efek Indonesia) Annisa, Nada Kuntadi, Cris Financial Report Fraud Fraud Triangle F-Score This research aims to determine the influence of the fraud triangle on the influence of existence financial statement fraud. The factors in the fraud triangle consist of three indicators these include (1) Preasure is proxied by financial targets (ROA) and financial stability (ACchange), (2) Opportunity is proxied by Nature of Industry (Receivable) and Ineffective Monitoring (IND), (3) Rationalization is proxied by Change in auditor (CiA). There are 5 (five) independent variables that are hypothesized to influence financial statement fraud and The dependent variable fraud (F-score) is used to determine the presence of fraudulent reports finance. This research uses a quantitative approach with a sample consisting of 180 people manufacturing companies listed on the Bursa Efek Indonesiafor the observation period 2019 - 2023 using the purposive sampling method and multiple linear analysis using SPSS software version 16. The research results show that the financial stability variable (ACchange) has a positive effect, Nature of Industry (Receivable) has a negative effect, and Ineffective Monitoring (IND), has an effect negative, towards fraudulent financial statements. Meanwhile, the financial target (ROA) and variables change in auditor (CiA), has no effect on fraudulent financial statements in the company manufacturers listed on the Bursa Efek Indonesia (BEI) for the period 2019 -2023. Universitas Dinamika 2024-12-26 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/706 10.37802/jamb.v5i2.706 Journal of Applied Management and Business; Vol. 5 No. 2 (2024): Vol.5 No.2, December 2024; 87-99 2745-6382 10.37802/jamb.v5i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/706/460 Copyright (c) 2024 Journal of Applied Management and Business

oai:e-journals.dinamika.ac.id:article/725 2024-12-27T14:48:56Z jamb:ART driver

Analysis of The Influence of Financial Literacy, Investment Motivation, and Religiosity on Investment Interest in Sharia Shares Hidayat, Agung Investment Interest Financial Literacy Investment Motivation Religiosity Sharia Shares This research aims to analyze and find evidence empirical research regarding the influence of financial literacy, investment motivation, and religiosity on investment interest in sharia shares. This research is quantitative research with data collection techniques using questionnaires. The sample was 110 respondents who were students majoring in accounting at the Semarang State Polytechnic. The sampling technique used was simple random sampling by distributing questionnaires (randomly) to students majoring in accounting at the Semarang State Polytechnic. Primary data processing uses instrumental test analysis methods, classical assumptions, multiple linear regression, and hypothesis testing. The results of this study indicate that financial literacy does not have a significant positive effect on interest in investing in sharia shares, investment motivation has a positive and significant effect on interest in investing in sharia shares, and religiosity has a positive and significant effect on interest in investing in sharia shares. Universitas Dinamika 2024-12-26 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/725 10.37802/jamb.v5i2.725 Journal of Applied Management and Business; Vol. 5 No. 2 (2024): Vol.5 No.2, December 2024; 51-63 2745-6382 10.37802/jamb.v5i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/725/457 Copyright (c) 2024 Journal of Applied Management and Business

oai:e-journals.dinamika.ac.id:article/858 2024-12-27T14:48:56Z jamb:ART driver

Role of Msmes in Stirring The Social Economy at Bengaluru Balakrishnan, Adhinarayanan A R Gowda, Ashok Challenges Employment Generation Government Schemes Access to Finance Sustainability Micro, Small and Medium Enterprises (MSMEs) in Bangaluru is a critical contributor to the economic escalation and employment generation. This study aims to explore the issues regarding the performance and progress of MSMEs. The study is descriptive in nature, both primary and secondary data collected and appropriate statistical tools employed to draw the inherent facts about MSMEs performance. The study divulged that the MSME sector in Bengaluru faces challenges, such as access to finance, infrastructure constraints, and regulatory compliance. MSMEs rely on traditional banking channels for financing, while few look for NBFIs because of their flexible lending criteria. The future growth and prospects of MSMEs in the services industry are promising, By embracing innovation, collaboration, sustainability, talent development, market differentiation, customer-centricity, agility, resilience, continuous improvement, adoption of emerging technologies, focus on data analytics, expansion into niche markets, and adoption of flexible business models, MSMEs can unlock their full potential and grow. With the right support, resources, and strategies, MSMEs can take advantage of the growing demand for services and emerging opportunities in the digital economy. Universitas Dinamika 2024-12-27 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/858 10.37802/jamb.v5i2.858 Journal of Applied Management and Business; Vol. 5 No. 2 (2024): Vol.5 No.2, December 2024; 100-109 2745-6382 10.37802/jamb.v5i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/858/461 Copyright (c) 2024 Journal of Applied Management and Business

oai:e-journals.dinamika.ac.id:article/881 2024-12-27T14:48:56Z jamb:ART driver

Analysis of Payroll Accounting Information Systems at The Ministry of Religious Affairs Office in Surabaya City Wulansari, Yuli Yanti Nurromadhoni, Dewi Azhari, Muhammad Payroll Accounting Information System State Civil Service Salary Application The Surabaya City Ministry of Religion Office is responsible for managing governmental duties in the religious sector. This research aims to analyze how the accounting information system for State Civil Apparatus (ASN) employee payrolls is applied in this office. This study is qualitative in nature, utilizing both primary and secondary data sources. Data were collected through interviews, observations, and documentation to provide a certain challenges remain. Common issues include outdated data in employee decrees and insufficient updates from employees, particularly regarding their children’s education status. The research suggests several improvements, including enhancing human resources involved in the payroll system to facilitate a quicker understanding and application of updated government regulations related to ASN payroll. Additionally, conducting regular training for system users and scheduling routine audits on employee data could improve system efficiency. Improving the payroll accounting information system at the Surabaya Ministry of Religion Office is essential, and one recommendation is to implement a notification system to remind employees to update relevant data, such as decree information and children’s educational status, to maintain data accuracy effectively. Universitas Dinamika 2024-12-26 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/881 10.37802/jamb.v5i2.881 Journal of Applied Management and Business; Vol. 5 No. 2 (2024): Vol.5 No.2, December 2024; 78-86 2745-6382 10.37802/jamb.v5i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/881/459 Copyright (c) 2024 Journal of Applied Management and Business

oai:e-journals.dinamika.ac.id:article/922 2024-12-27T14:48:56Z jamb:ART driver

E-Samsat and Motor Vehicle Taxpayer Compliance in The Perspective of Systematic Literature Review Enggaryanti, Aloysia Heny Systematic Literature Review Taxpayer Compliance E-Samsat Service Efficiency This research aims to analyze various findings and comparisons related to the effectiveness of the e-samsat system in facilitating the vehicle tax payment process, as well as its impact on the level of tax compliance. The urgency of the research answers the strategic challenges of utilizing the e-samsat application in managing motor vehicle taxes and supporting the development of efficient and inclusive public services. Novelty of research by comparing perspectives across time, viewpoints, research trends that can have an impact on increasing taxpayer compliance. Systematic literature review method using Preferred Reporting Items for Systematic Reviews and Meta Analyses through collecting and evaluating various relevant literature. The results achieved show that e-samsat has great potential to improve taxpayer compliance by providing easier and more transparent access, and reducing administrative difficulties. In addition, this system provides convenience in terms of online payment and simplifies services and facilitates supervision to be more efficient and effective. Nonetheless, some technical and social challenges such as technological infrastructure and public awareness need to be considered to optimize the success of E-SAMSAT implementation. This research is expected to contribute to the development of technology-based taxation policies and improve motor vehicle taxpayer compliance in Indonesia. Universitas Dinamika 2024-12-26 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/922 10.37802/jamb.v5i2.922 Journal of Applied Management and Business; Vol. 5 No. 2 (2024): Vol.5 No.2, December 2024; 64-77 2745-6382 10.37802/jamb.v5i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/922/458 Copyright (c) 2024 Journal of Applied Management and Business

oai:e-journals.dinamika.ac.id:article/958 2026-02-05T03:31:14Z jamb:ART driver

The Influence of Locus of Control, Social Media, Financial Literacy on Gen-Z Online Investment Decisions Kumalasari, Lalita Christi Wijayanto, Edi Hamida, Nurul Financial Literacy Investment Decisions Locus of Control Social Media This research aims to analyze the influence of locus of control and social media on online investment decisions with financial literacy as an intervening variable on gen z in the digital era. The design of this study is a causal applied quantitative. The data collection method uses a questionnaire that is distributed randomly and analyzed using SmartPLS 3 software. The sampling technique used is purposive sampling technique and the number of samples is 100 respondents who were students at Politeknik Negeri Semarang. The instrument trial was analyzed using the outer model test and the hypothesis test was analyzed using the inner model test. The results of this study indicate that locus of control, social media and financial literacy have a significant and positive influence on investment decisions. In addition, locus of control and social media influence investment decisions both directly and through financial literacy as an intervening variable. Universitas Dinamika 2025-07-23 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/958 10.37802/jamb.v6i1.958 Journal of Applied Management and Business; Vol. 6 No. 1 (2025): Volume 6 No. 1, July. 2025 ; 9-21 2745-6382 10.37802/jamb.v6i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/958/498 Copyright (c) 2025 Journal of Applied Management and Business https://creativecommons.org/licenses/by/4.0

oai:e-journals.dinamika.ac.id:article/1030 2026-02-05T03:31:14Z jamb:ART driver

Assessing the Economic Impact of the Pantawid Pamilyang Pilipino Program (4Ps) in the Philippines : A Systematic Review Diaz, Jayson Conditional cash transfer Economic impact Pantawid Pamilyang Pilipino Program (4Ps) Poverty reduction This systematic review examines the impact of the Pantawid Pamilyang Pilipino Program (4Ps) on poverty reduction, education, healthcare utilization, and economic stability in the Philippines. Following the preferred reporting items for systematic reviews and meta analyses (PRISMA) guidelines, this study synthesizes findings from peer reviewed articles, government reports, and policy papers. Results indicate that 4Ps has significantly improved school enrollment, healthcare access, and household consumption, contributing to overall human capital development. However, challenges persist, including program dependency, targeting inefficiencies, misallocation of grants, and gaps in healthcare service utilization. Comparative analysis highlights regional disparities, with rural beneficiaries benefiting more from education and health services, while urban households demonstrate better financial management. Thematic synthesis reveals that employment effects remain mixed, as male household members show increased labor participation, whereas female employment remains unchanged. Policy recommendations emphasize strengthening livelihood programs, improving grant monitoring, addressing targeting inefficiencies, and enhancing family development sessions (FDS) for long-term socio-economic impact. While 4Ps has contributed to poverty alleviation and social mobility, continued refinements in program implementation, inter-agency coordination, and financial sustainability are necessary to maximize its long-term impact. Future research should explore longitudinal assessments and alternative social protection mechanisms to improve the program’s effectiveness. Universitas Dinamika 2025-07-23 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/1030 10.37802/jamb.v6i1.1030 Journal of Applied Management and Business; Vol. 6 No. 1 (2025): Volume 6 No. 1, July. 2025 ; 35-49 2745-6382 10.37802/jamb.v6i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/1030/502 Copyright (c) 2025 Journal of Applied Management and Business https://creativecommons.org/licenses/by/4.0

oai:e-journals.dinamika.ac.id:article/1034 2026-02-05T03:31:14Z jamb:ART driver

The Influence of Flexible Working Arrangement on Employee Performance with Work Life Balance as a Mediation Harjanti, Dhyah Harryman, Ellen Noerchoidah Rossitika, Amanda Rizky Employee Performance Flexible Working Arrangement Work Life Balance Flexible working arrangement (FWA) is increasingly being implemented to improve operational efficiency and employee welfare. Technological advances support the implementation of FWA, but challenges in human resource management remain. Work-life balance is a key factor that influences employee performance in a flexible work system. The study analyzed the relationship between flexible working arrangements, work-life balance, and employee performance to better understand the mechanisms underlying this relationship. This study used purposive sampling with 305 respondents. Data were gathered by means of Google Form and analyzed using the SEM-PLS method. Flexible work arrangements have a positive but insignificant direct impact on employee performance. However, FWA significantly has positive impact on work-life balance, which in turn improves employee performance and enacts as a mediator in the correlation. This study found that FWA improves employee performance through work-life balance as a mediator. The implications of the study encourage the effective implementation of FWA, with recommendations for further research on demographic factors and industry sectors. Universitas Dinamika 2025-07-11 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/1034 10.37802/jamb.v6i1.1034 Journal of Applied Management and Business; Vol. 6 No. 1 (2025): Volume 6 No. 1, July. 2025 ; 1-8 2745-6382 10.37802/jamb.v6i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/1034/497 Copyright (c) 2025 Journal of Applied Management and Business https://creativecommons.org/licenses/by/4.0/

oai:e-journals.dinamika.ac.id:article/1050 2026-02-05T03:31:14Z jamb:ART driver

E-Service Quality Factors and Customer Satisfaction in Shopee’s E-Commerce Platform Mardhotillah, Rachma Rizqina Wibawa, Berto Mulia Customer Satisfaction E-service Quality Reliability Responsiveness Security The rapid growth of e-commerce has intensified competition among platforms in providing the best services to customers. Shopee, one of the largest e-commerce platforms in Southeast Asia, faces challenges in maintaining e-service quality that enhances customer satisfaction. This study aims to analyze the influence of security, reliability, and responsiveness on e-service quality, as well as its impact on customer satisfaction in Shopee's e-commerce platform. This research employs a quantitative approach with purposive random sampling, involving 150 Shopee users as respondents. The data collected were analyzed using structural equation modeling-partial least squares (SEM-PLS). The results indicate that security, reliability, and responsiveness have a positive and significant impact on e-service quality. Furthermore, e-service quality positively and significantly influences customer satisfaction. These findings suggest that transaction security, system reliability, and customer service responsiveness are key factors in building high-quality e-commerce services. Therefore, Shopee must continuously improve its security system, maintain platform stability, and enhance customer service responsiveness to increase customer satisfaction and loyalty. Universitas Dinamika 2025-07-23 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/1050 10.37802/jamb.v6i1.1050 Journal of Applied Management and Business; Vol. 6 No. 1 (2025): Volume 6 No. 1, July. 2025 ; 22-34 2745-6382 10.37802/jamb.v6i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/1050/503 Copyright (c) 2025 Journal of Applied Management and Business https://creativecommons.org/licenses/by/4.0/

oai:e-journals.dinamika.ac.id:article/1051 2026-02-05T03:31:14Z jamb:ART driver

The Effect Of Workload, Work Motivation And Work Discipline On Civil Servant Performance During Remote Working Period Syakur, Nadyasyifa Annisa Rialmi, Zackharia Motivation Performance Workload Work Discipline This research is a quantitative research, the purpose of this research is to know the influence of workload, motivation and work discipline on employee performance in the field of utilization division of center for data and information at ministry of education and culture Republic of Indonesia, during the implementation of Remote working. This study used a sample of 65 employees using saturated sample techniques. Data analysis techniques used in this study is partial least square (PLS). Test results obtained in this study first, workload positively and significantly affect the performance of employees in the field of utilization division of center for data and information at ministry of education and culture during remote working. Second, motivation positively and significantly affect the performance of employees in the field of utilization division of center for data and information. Universitas Dinamika 2025-07-23 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/1051 10.37802/jamb.v6i1.1051 Journal of Applied Management and Business; Vol. 6 No. 1 (2025): Volume 6 No. 1, July. 2025 ; 50-61 2745-6382 10.37802/jamb.v6i1 eng https://e-journals.dinamika.ac.id/jamb/article/view/1051/504 Copyright (c) 2025 Journal of Applied Management and Business https://creativecommons.org/licenses/by/4.0

oai:e-journals.dinamika.ac.id:article/1176 2026-02-05T03:33:25Z jamb:ART driver

Comparison of Financial Performance of South Korea's Big 2 Entertainment Companies Case Study SM Entertainment and Hybe Corporation for the Period 2024 Teefani, Gabrielle Fidita Karya, Denis Current Ratio Debt to Equity Ratio HYBE Corporation Net Profit Margin Return on Assets The South Korean entertainment industry is rapidly evolvingthrough Hallyu, with SM Entertainment and HYBE Corporation as the two main companies dominating the industry. These two companies not only manage artists but also execute complex global business strategies, making financial performance analysis highly relevant to understanding their efficiency and competitiveness. This study uses a descriptive quantitative approach with multiple linear regression analysis. The data used are derived from SM Entertainment and HYBE Corporation's 2024 quarterly financial reports, focusing on liquidity, solvency, and profitability ratios against Return on Assets (ROA). The analysis results show that all three financial ratios have a significant simultaneous effect on ROA, but are insignificant partially. Multicollinearity issues were also found between independent variables, which can disrupt model stability. The implications of these findings highlight the importance of management in balancing financial structures holistically. Investors are advised to consider external factors and company strategies holistically, not just financial ratios alone. Universitas Dinamika 2025-12-12 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/1176 10.37802/jamb.v6i2.1176 Journal of Applied Management and Business; Vol. 6 No. 2 (2025): Vol. 6, No. 2, December 2025; 62 - 75 2745-6382 10.37802/jamb.v6i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/1176/535 Copyright (c) 2025 gabrielle teefani, denis fidita karya https://creativecommons.org/licenses/by/4.0/

oai:e-journals.dinamika.ac.id:article/1236 2026-02-05T03:33:25Z jamb:ART driver

Building Superior Human Resources To Support Community Based Tourism Faozen Anggraini , Cristian Rizqi Adawiyah , Putri Robiatul Community Based Tourism Collaboration Digital Literacy Education And Training Environmental Management This research aims to examine the key factors influencing the success of community based tourism management in Jember Regency. The study focuses on four main aspects, education and training, stakeholder collaboration, tourism environment management, and digital literacy as determinants of effective community-based tourism governance. Using a multiple linear regression approach, data were collected from 120 respondents comprising local residents, tourism business actors, and related stakeholders. The findings reveal that education and training (X1), management of the tourism environment (X3), and digital literacy (X4) significantly and positively affect the success of community-based tourism management. Conversely, collaboration among stakeholders (X2) does not show a significant impact within this model. Overall, the four independent variables collectively exert a significant influence on the dependent variable, with an R² value of 0.661, indicating that 66.1% of the variation in tourism management success can be explained by these factors. The results emphasize that enhancing human resource capacity through education and training, improving environmental management practices, and strengthening digital literacy are crucial strategies for achieving sustainable community-based tourism. Practically, this study underscores the importance of government and institutional support in implementing policies and programs aimed at empowering local communities to actively manage and develop tourism destinations. Universitas Dinamika 2025-12-12 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/1236 10.37802/jamb.v6i2.1236 Journal of Applied Management and Business; Vol. 6 No. 2 (2025): Vol. 6, No. 2, December 2025; 76 - 92 2745-6382 10.37802/jamb.v6i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/1236/536 Copyright (c) 2025 Faozen, Cristian Rizqi Anggraini, Putri Robiatul Adawiyah https://creativecommons.org/licenses/by/4.0

oai:e-journals.dinamika.ac.id:article/1280 2026-02-05T03:33:25Z jamb:ART driver

Consumer Loyalty Based on Service Quality and Customer Satisfaction Dini, Fitriara Rahma Junianto, Mahmud Nugraha, Yoga Aji Napitupulu, Rizal Afif A Putri, Miranda Anggraini, Nadiem Consumer Loyalty Customer Satisfaction Service Quality Companies and customers can build strong relationships through customer loyalty, which serves as the main foundation in creating long-term, mutually beneficial relationships. The purpose of this study is to analyze the influence of service quality and customer trust on loyalty. Analyze the influence of service quality, trust, and customer satisfaction on customer loyalty. Analyze the influence of service quality and customer trust through satisfaction on customer loyalty. This study uses a quantitative approach with the research location at PT Pegadaian UPC Palembang Square with a population of 559 people. Furthermore, the research sample was determined to be 85 customers selected using a purposive sampling technique. Research data collection was carried out using a questionnaire. The collected data will be analyzed using multiple regression analysis techniques. The findings in this study are that (i) service quality can positively and significantly influence consumer loyalty, (ii) satisfaction can positively and significantly influence consumer loyalty, (iii) together service quality and satisfaction can positively and significantly influence consumer loyalty. This study aims to provide information and considerations for industrial businesses regarding how to increase consumer loyalty. Universitas Dinamika 2025-12-12 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/1280 10.37802/jamb.v6i2.1280 Journal of Applied Management and Business; Vol. 6 No. 2 (2025): Vol. 6, No. 2, December 2025; 93 - 101 2745-6382 10.37802/jamb.v6i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/1280/537 Copyright (c) 2025 Fitriara Rahma Dini, Mahmud Junianto, Yoga Aji Nugraha, Rizal Afif A Napitupulu, Miranda Putri, Nadiem Anggraini https://creativecommons.org/licenses/by/4.0

oai:e-journals.dinamika.ac.id:article/1286 2026-02-05T03:33:25Z jamb:ART driver

Analysing Debt Ratio, Equity Ratio, Asset Turnover Impact on Return on Assets in Transport and Logistics Stefan, Yonatan Alvin Damayanti, Novia Putri Debt Ratio Equity Ratio Asset Turnover Return on Assets Transportasi dan Logistik This study analyzes the financial performance of transportation and logistics companies listed on the Indonesia Stock Exchange (IDX) during the 2023–2024 period, with a focus on the influence of Debt Ratio, Equity Ratio, then Asset Turnover against Return on Assets. Secondary data were obtained from the company's annual financial reports, processed using robust regression methods, considering the violation of the normality assumption in the data. The results showed that DR and ER had a significant negative effect on ROA, indicating that high proportions of debt and equity can reduce company profitability. This finding is in line with Trade Off Theory, which highlights the financial risks resulting from leverage or excess equity. Meanwhile, ATO was not proven to have a significant effect on ROA, indicating that asset turnover efficiency was not yet able to drive profitability during this study period. The robust regression model was able to explain 32.8% of the variation in ROA, while the remainder was influenced by factors outside the model, such as operational costs, company size, or macroeconomic conditions. This study provides practical implications for management in optimally managing funding structures and improving operational efficiency. For investors, these results provide an important signal in assessing a company's financial risk. Future research is recommended to expand the analysis variables and conduct comparative studies across transportation and logistics sub sectors. Universitas Dinamika 2025-12-12 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/1286 Journal of Applied Management and Business; Vol. 6 No. 2 (2025): Vol. 6, No. 2, December 2025; 102 - 112 2745-6382 10.37802/jamb.v6i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/1286/538 Copyright (c) 2025 Yonatan Alvin Stefan, Novia Putri Damayanti https://creativecommons.org/licenses/by/4.0

oai:e-journals.dinamika.ac.id:article/1308 2026-02-05T03:33:25Z jamb:ART driver

How Destination Image, Service Quality, and Customer Experience Drive Visit Intention Through Perceived Value at Tlocor Putri Trivia, Dyva Yanu Alif Fianto, Achmad Halik, Abdul Customer experience Destination image Perceived value Service quality Visit intention Maritime tourism destinations face increasing challenges in understanding factors that drive visitor behavioral intentions, particularly in conservation oriented contexts. This study aims to examine how destination image, service quality, and customer experience influence visit intention through perceived value as a mediating mechanism at Tlocor Marine Tourism, Pulau Lusi, Sidoarjo, East Java, Indonesia. The research employs a quantitative correlational approach using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through offline surveys administered to 100 respondents comprising actual and potential visitors. The study utilized a structured questionnaire with a 5 point Likert scale to measure all constructs, and relationships were tested using SmartPLS 4 software. The research results demonstrate that service quality exhibited the strongest direct effect on perceived value (β = 0.566, p < 0.001), followed by customer experience and destination image. More importantly, perceived value significantly mediated the relationships between all three antecedent variables and visit intention, with Variance Accounted For (VAF) ranging from 40.0% to 52.6%, indicating partial mediation effects. The structural model achieved high explanatory power, explaining 82.3% of variance in perceived value and 79.1% in visit intention. These findings suggest that perceived value emerges as a critical psychological mechanism translating destination characteristics and service experiences into behavioral intentions. The study provides empirically grounded recommendations for destination management organizations to develop value focused marketing strategies and implement integrated service quality improvements for sustainable maritime tourism development. Universitas Dinamika 2025-12-12 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://e-journals.dinamika.ac.id/jamb/article/view/1308 10.37802/jamb.v6i2.1308 Journal of Applied Management and Business; Vol. 6 No. 2 (2025): Vol. 6, No. 2, December 2025; 113 - 127 2745-6382 10.37802/jamb.v6i2 eng https://e-journals.dinamika.ac.id/jamb/article/view/1308/539 Copyright (c) 2025 Dyva Putri Trivia, Achmad Yanu Alif Fianto, Abdul Halik https://creativecommons.org/licenses/by/4.0/