AWAN, Dandi; STEPAHNIE TITING, Andry; ISMANTO. The Effect Of Gamification On Brand Engagement And Brand Loyalty Of Tokopedia Application Users. Journal of Applied Management and Business, [S. l.], v. 7, n. 1, p. 132–147, 2026. DOI: 10.37802/jamb.v7i1.1178. Disponível em: https://e-journals.dinamika.ac.id/jamb/article/view/1178. Acesso em: 22 jul. 2026.