Mujanah S, Satriatama R. The Effect of Customer Delight, Brand Image, and Product Innovation on The Purchase Decision of The Erigo Brand in The City of Surabaya. J. Appl. Manag. Bus. [Internet]. 2022 Dec. 21 [cited 2025 Dec. 9];3(2):65-76. Available from: https://e-journals.dinamika.ac.id/jamb/article/view/280