Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat

Peningkatan Kapabilitas Kewirausahaan Pinggiran: Pelatihan Digital Marketing untuk Wirausahawan HIDIMu

Mursid Wahyu Hananto, Hendro Setyono, Azty Acbarrifha Nour — Fri, 21 Feb 2025 00:00:00 +0700

Marginal entrepreneurship refers to entrepreneurs who have structural and cultural barriers in utilizing access to maintain and develop their businesses. Barriers arise due to various factors such as gender bias, or having a disability. Entrepreneurs with disabilities have difficulty maintaining the sustainability of their businesses or developing them because physical limitations make it difficult to market their products or services. The community service team of Universitas Ahmad Dahlan (UAD) held a series of digital marketing trainings funded by the Ministry of Education, Culture, Research and Technology's DRTPM for entrepreneurs with disabilities who are members of the Muhammadiyah Disability Association (HIDIMu). The service aims to provide the ability for entrepreneurs with disabilities to independently expand their marketing reach so that they can get more potential consumers for their business activities. The service is carried out with stages of socialization, training, implementation, and mentoring. The results of the service activities show that entrepreneurs who previously relied on physical marketing now have the ability to market products digitally using various technologies and innovations from various online media. This ability reduces physical work and time to promote their businesses so that efficiency is achieved. Evaluation of the results of the community service showed an increase in understanding of marketing by 48%; management by 28%; digital marketing techniques by 56%; ability to apply digital marketing for entrepreneurial activities by 70%; and marketing reach by 89%. Overall, the community service activities have succeeded in increasing the entrepreneurial capabilities of HIDIMu members. The marketing reach extends beyond provincial boundaries, so that it can reach more potential consumers to increase the opportunity for transactions.

Pelestarian Budaya Lokal dan Peran Esensial Generasi Z dalam Ekowisata Berkelanjutan di Kampung Caping

Tue, 25 Feb 2025 00:00:00 +0700

This activity aims to empower the local community through the development of sustainable ecotourism in Wisata Caping village, Pontianak Tenggara. The Kapuas River's waterfront area holds significant potential, offering natural beauty and rich local culture, yet it faces challenges related to low environmental conservation awareness. The activity engaged 24 participants, primarily Generation Z, who acted as change agents by leveraging technology to support this initiative. The methods employed included planning, workshops, field practices, as well as evaluation and monitoring. Training focused on waste bank management, the creation of cultural-based local products, and the promotion of ecotourism through digital media. This initiative also fostered collaboration among community members, volunteers, and academics. The implications of this activity encompass increased environmental awareness, reduced waste pollution, and economic growth through ecotourism. Generation Z played a vital role in disseminating information and engaging the community, creating a replicable model of sustainable tourism management. The program successfully enhanced community skills while balancing environmental conservation with economic welfare. Regular monitoring and evaluation ensure that the program continues to generate positive impacts for Kampung Wisata Caping and its surrounding areas.

Peningkatan Kesejahteraan Petani Kopi Desa Ketindan Melalui Pertanian Regeneratif Pupuk Organik Plus

Dina Kartika Sari, Titis Surya Maha Rianti — Tue, 25 Feb 2025 00:00:00 +0700

Ketindan Village is one of the producers of robusta coffee in Malang Regency, the problem faced by coffee farmers in Ketindan Village is the low quality of the coffee produced. Community service activities for the Sumber Rejeki Farmers Group located in Lawang District, Malang Regency, precisely in Ketindan Village, aim to provide education to coffee farmers, especially about the use of goat manure and coffee skin waste by processing it into organic fertilizer plus. The service method used in this service activity is a workshop with the delivery of materials and direct practice of making organic fertilizer plus and applying compost fertilizer plus to plants. Based on the results of the training activities on making organic fertilizer plus, it can be said that everything went according to plan. The knowledge of farmers, especially coffee farmers, about organic fertilizer is increasing. The results showed an average increase in knowledge and understanding of 66%. With the implementation of the provision of organic fertilizer, the harvest produced will be of much better quality. This is in line with improving the welfare of coffee farmers' standard of living. In the future, education can be carried out in the post-harvest processing process of coffee in increasing the price of coffee at the consumer level.

Pemberdayaan Kewirausahaan Generasi Muda Melalui Pembangunan Usaha Rintisan di Kabupaten Sukoharjo: Inisiasi Kegiatan Workshop di SMK PGRI Sukoharjo

Tue, 25 Feb 2025 00:00:00 +0700

In the era of globalization and technological advancements, young generations face increasingly complex economic challenges. Entrepreneurial skills have become essential to prepare them for a competitive future while also contributing to local economic development. This community service program aims to enhance entrepreneurial empowerment among the youth in Sukoharjo Regency through the development of start-up businesses. One of the initiatives undertaken is organizing a workshop at SMK PGRI Sukoharjo, attended by 21 twelfth-grade students. The training covers various aspects of entrepreneurship, including digital marketing, branding, product and service innovation, financial management, as well as legal and regulatory aspects of starting a business. This workshop involves three speakers from the Community Service Team of Universitas Surakarta, delivering comprehensive materials. Evaluation results show that 85% of participants found the materials provided highly relevant and beneficial for starting a business, and 90% of participants expressed readiness to apply the knowledge gained in independent business planning. The workshop also successfully increased participants' motivation to become entrepreneurs. Collaboration between universities and secondary education institutions provides students with access to knowledge and resources not readily available within the school environment. This initiative is projected to encourage participants to take concrete steps post-training, such as planning and developing start-up business ideas independently, and contributing to local economic development.