DESAIN TAS UNTUK GEN Z

Abstract

Generation Z is a highly mobile group that moves between academic activities, work, and social interactions within a single day, requiring a bag that is not only capable of carrying numerous items but also flexible, comfortable, and aligned with their aesthetic preferences. The problem arises because many existing bags fail to meet these needs, particularly in terms of configuration flexibility, load comfort, and adaptive internal organization. This study aims to design a flexible bag concept that can accommodate various daily contexts of use for Generation Z. A qualitative research method was employed through literature review, observation of carrying behavior, and analysis of existing products to identify the functional, ergonomic, and aesthetic requirements of users. The findings show that Generation Z prioritizes modular systems, compartments that can be removed or rearranged, quick access to essential items, and internal structures that can store digital devices and personal belongings in an organized manner. Load comfort also plays a crucial role, indicating the need for a design that distributes weight proportionally and provides adequate support for the shoulders and back. The conclusion of this study is that the ideal flexible bag for Generation Z should integrate modularity, ergonomic comfort, and modern minimalist aesthetics to support high mobility and fulfill both functional and stylistic needs in daily activities