VISUALISASI FENOMENA MICROTREND DAN FEAR OF MISSING OUT (FOMO) GENERASI Z DALAM KARYA SENI DIGITAL

Milkha; Dona Prawita Arissuta

doi:10.37802/candrarupa.v5i1.1368

Authors

Milkha UNS
Dona Prawita Arissuta

DOI:

https://doi.org/10.37802/candrarupa.v5i1.1368

Keywords:

Digital Art, FOMO, Generation Z, Microtrends

Abstract

The background of the creation of this work is based on the microtrend phenomenon and Fear of Missing Out (FOMO). Especially in generation Z from the acceleration of information flow on social media. This triggers an identity crisis and social anxiety. Through artwork as a visual medium using digital art technology. The purpose of this creation is to present a visual interpretation through digital art. The approach method used is the method of creating craft/fine art by S.P. Gustami. There are three stages, namely: (1) exploration (excavating sources of ideas from social media phenomena and literature studies), (2) design (visualization of ideas in the form of digital sketches by considering composition and distortion of form), and (3) embodiment (final execution using graphic software). The results of digital art are able to represent the abstract concept of anxiety into a concrete visual symbol through stylization, layering, and color techniques. This work becomes a social critique as well as a medium of contemplation for audiences in the era of screen culture.

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