PENGEMBANGAN IDENTITAS VISUAL SEBAGAI NARASI EKOLOGIS MANGROVE CORNER SURABAYA MENERAPKAN DESIGN INNOVATION PROCESS

Bayu Setiawan; Ririn Puspita Tutiasri; Dedin Finatsiyatull Rosida

doi:10.37802/candrarupa.v5i2.1572

Authors

Bayu Setiawan University of Pembangunan Nasional Veteran Jawa Timur
Ririn Puspita Tutiasri University of Pembangunan Nasional Veteran Jawa Timur
Dedin Finatsiyatull Rosida University of Pembangunan Nasional Veteran Jawa Timur

DOI:

https://doi.org/10.37802/candrarupa.v5i2.1572

Keywords:

Design Innovation Process, Integrated Visual Identity, Ecological Branding, Place Branding

Abstract

This study explores the development of an integrated visual identity system and educational media for Mangrove Corner Surabaya, a community-based ecological initiative. The research is driven by challenges regarding inconsistent visual identity, inadequate visual displays, and limited public engagement with the conservation area. To address these issues, the study employs Vijay Kumar’s Design Innovation Process framework through seven systematic modes: Sense Intent, Know Context, Know People, Frame Insights, Explore Concepts, Frame Solutions, and Realize Offerings. This collaborative approach engages key stakeholders to collect field data, analyze visitor behavior, and synthesize actionable insights. The results yield a comprehensive visual identity system comprising a flexible logo system, color palette, typography guidelines, and sustainable merchandise (t-shirts, tote bags, and tumblers) that reinforce ecological values. Furthermore, a holistic media integration is realized through infographics, educational panels, and audiovisual media, creating an immersive environment that enhances visitor experience and learning. Testing demonstrates significant improvements about 40% in brand recognition, interactivity, and emotional engagement among stakeholders. The study concludes that a structured design innovation approach effectively amplifies the communication of ecological values, while suggesting further exploration for broader implementation.

Author Biographies

Ririn Puspita Tutiasri, University of Pembangunan Nasional Veteran Jawa Timur

Program Studi Ilmu Komunikasi
Dedin Finatsiyatull Rosida, University of Pembangunan Nasional Veteran Jawa Timur

Program Studi Teknologi Pangan

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