PERANCANGAN IDENTITAS VISUAL INKLUSIF UNTUK KOMUNITAS DISABILITAS GADISKU MELALUI PENDEKATAN KOMUNIKASI NON-VERBAL

Lisa Odillia; Okta Viviana Asmi Nusantari; Devina Rahmadiani Kamaruddin Nur; Kirei Aileen Alessandra; Galuh Ayu Puspita Dewi

doi:10.37802/candrarupa.v5i2.1601

Authors

Lisa Odillia University of Pembangunan Nasional Veteran Jawa Timur
Okta Viviana Asmi Nusantari University of Pembangunan Nasional Veteran Jawa Timur
Devina Rahmadiani Kamaruddin Nur University of Pembangunan Nasional Veteran Jawa Timur
Kirei Aileen Alessandra University of Pembangunan Nasional Veteran Jawa Timur
Galuh Ayu Puspita Dewi University of Pembangunan Nasional Veteran Jawa Timur

DOI:

https://doi.org/10.37802/candrarupa.v5i2.1601

Keywords:

Inclusive Design, Visual Identity, Non-Verbal Communication, Design Thinking, Macrame Crafts

Abstract

The GADISKU community in Surabaya empowers persons with disabilities including physical, hearing-speech, mental, and intellectual disabilities through macrame crafts. However, the community lacks a standardized visual identity, which constrains its market competitiveness. Conventional branding approaches rely heavily on verbal interviews, creating a significant communication barrier, particularly for partners with hearing-speech and intellectual disabilities. This study aims to design a comprehensive Graphic Standards Manual (GSM) using an adapted nonverbal Design Thinking methodology. Employing a participatory design approach, the research involved 10 crafters with diverse disabilities (2 physical, 2 hearing-speech, 1 mental, and 5 intellectual disabilities) and 2 community managers. Data were collected through visual moodboards, dummy packaging simulations, and behavioral observations to extract aesthetic preferences. The findings produced a comprehensive brand identity system comprising a primary logo, a color philosophy (Magenta, Indigo, Amber), custom typography inspired by macrame knots, and a supergraphic pattern. The visual elements were specifically engineered for visual accessibility ensuring high contrast and pattern recognition to support users with Color Vision Deficiency (CVD) or low vision. This research contributes theoretically by proposing a nonverbal participatory design model for inclusive branding and practically by delivering a sustainable identity system that positions the community as active creators rather than commodified subjects.

Author Biographies

Lisa Odillia, University of Pembangunan Nasional Veteran Jawa Timur

Program Studi Desain Komunikasi Visual
Okta Viviana Asmi Nusantari, University of Pembangunan Nasional Veteran Jawa Timur

Program Studi Desain Komunikasi Visual
Devina Rahmadiani Kamaruddin Nur, University of Pembangunan Nasional Veteran Jawa Timur

Program Studi Pendidikan Luar Biasa
Kirei Aileen Alessandra, University of Pembangunan Nasional Veteran Jawa Timur

Program Studi Desain Komunikasi Visual
Galuh Ayu Puspita Dewi, University of Pembangunan Nasional Veteran Jawa Timur

Program Studi Desain Komunikasi Visual

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