Vol. 3 No. 2 (2022): Vol.3 No.2, December 2022

Articles

• The Role of Marketing Management in Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri)

  Farhan Saputra, Franciscus

  46 - 54

  • pdf
  Abstract views: 1176 times | PDF downloaded: 1008 times

  DOI : https://doi.org/10.37802/jamb.v3i2.267

• Effect of Financial Performance and Business Risk on Capital Structure

  FARAH NUR AZIZAH Farah, Firdayetti

  55 - 64

  • pdf
  Abstract views: 164 times | PDF downloaded: 170 times

  DOI : https://doi.org/10.37802/jamb.v3i2.269

• The Effect of Customer Delight, Brand Image, and Product Innovation on The Purchase Decision of The Erigo Brand in The City of Surabaya

  Siti Mujanah, Rafif Satriatama

  65 - 76

  • pdf
  Abstract views: 429 times | PDF downloaded: 610 times

  DOI : https://doi.org/10.37802/jamb.v3i2.280

• Consumer Attitude, Consumer Trust, and Price Perception on Purchace Decision

  nikma yucha, Trio Ardianto, Berlian Putri K

  77 - 82

  • pdf
  Abstract views: 383 times | PDF downloaded: 404 times

  DOI : https://doi.org/10.37802/jamb.v3i2.284

• The Determinants of Real Earnings Management

  Nia Yuniarsih, Anita Permatasari

  83 - 90

  • pdf
  Abstract views: 156 times | PDF downloaded: 189 times

  DOI : https://doi.org/10.37802/jamb.v3i2.286