Vol. 4 No. 1 (2023): Vol.4 No.1, July 2023

Articles

• The Influence of Store Atmosphere, Customer Delight and Product Completeness on Consumer Loyalty in Groceries Retail MSMES Suko Asri Market Kab. Sidoarjo

  Annisa Kaffi, Siti Mujanah

  1-8

  • pdf
  Abstract views: 116 times | PDF downloaded: 148 times

  DOI : https://doi.org/10.37802/jamb.v4i1.314

• The Factors affecting Organizational Citizenship Behavior: Role of Organizational Commitment and Job Satisfaction

  Muhammad Iqbal Baihaqi, Heru Setiawan, Dinda Lucyana Romli

  9-25

  • pdf
  Abstract views: 127 times | PDF downloaded: 103 times

  DOI : https://doi.org/10.37802/jamb.v4i1.363

• Optimization of Integrated Digital Marketing in The Marketing Strategy of MSME Culinary Tourism Centers (SWK) Wonorejo City of Surabaya

  Iqbal Ramadhani Mukhlis, Robiah Al Adawiyah, Laely Aghe Africa, Diah Ekaningtyas, Arif Zeinfiki Djunaedy, Mellyza Silvy, Nur Rochmah

  26-41

  • pdf
  Abstract views: 144 times | PDF downloaded: 133 times

  DOI : https://doi.org/10.37802/jamb.v4i1.390

• Social Media Advertising, Conformity, and Environment on Hedonist Lifestyle Through Consumptive Behavior

  Nikma Yucha, Rif’atul Nurindah

  42-48

  • pdf
  Abstract views: 106 times | PDF downloaded: 118 times

  DOI : https://doi.org/10.37802/jamb.v4i1.398

• Artificial Intelligence and Novel Services: Exploring Opportunities in the Marketing Landscape

  Achmad Yanu Alif Fianto, Angga Dutahatmaja

  49-59

  • pdf
  Abstract views: 426 times | PDF downloaded: 217 times

  DOI : https://doi.org/10.37802/jamb.v4i1.399