Vol. 1 No. 1 (2020)

Articles

• CUSTOMER INTIMACY VALUE STRATEGY BY IMPLEMENTING CUSTOMER RELATIONSHIP MANAGEMENT

  Siti Asiyah

  1-10

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  Abstract views: 319 times | PDF downloaded: 179 times

  DOI : https://doi.org/10.37802/jamb.v1i1.58

• BRAND HERITAGE, CORPORATE REPUTATION AND BRAND IMAGE ON BUYING INTENTION

  Guntur Pradipto Aji Raharjo

  11-16

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  Abstract views: 602 times | PDF downloaded: 688 times

  DOI : https://doi.org/10.37802/jamb.v1i1.59

• CLIENT RETENTION STRATEGIES AND CUSTOMER LOYALTY DEVELOPMENT

  Marya Mujayana

  17-22

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  Abstract views: 896 times | PDF downloaded: 577 times

  DOI : https://doi.org/10.37802/jamb.v1i1.60

• CUSTOMER LOYALTY PERSPECTIVE DEVELOPED FROM CUSTOMER COMMITMENT

  Denis Fidita Karya

  23-29

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  Abstract views: 284 times | PDF downloaded: 387 times

  DOI : https://doi.org/10.37802/jamb.v1i1.61

• CITY BRANDING AND DESTINATION BRANDING IN URBAN CULTURE VIEW

  Amalia Herlina

  30-34

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  Abstract views: 252 times | PDF downloaded: 347 times

  DOI : https://doi.org/10.37802/jamb.v1i1.62